Tapping into New and International Markets

This document discusses the importance of tapping into new and international markets for business expansion. It evaluates the environment of global business and the actions SMEs can take. It also explores the advantages of agreements and international trading blocs, as well as the differences between merchandise imports and service imports and exports.

Tapping into New and
International Markets

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Evaluation of the environment of global business plus actions in which SMEs plus
entrepreneurial firms..............................................................................................................3
P 2 Multiple ooprotunities as well as threats that can be identified in the competitive global
environment by the SMEs.....................................................................................................5
P 3 Describing the advantages of agreements plus international trading blocs ...................6
P 4 Explanataion of various tarrif plus not traiif barrirs as well which are present in the
environment of international business...................................................................................6
P 5 The adwnatages plus drabacks of importing plus exporting plus how the Clarasys can
secure the negative deals........................................................................................................7
P6 The major diffrences of merchandise imports plus service imports plus exports.............8
P 7 Explain the different ways plus approaches by that SMEs can tap in the global plus
international markets..............................................................................................................8
P 8Comparing and contrasting among thhe various methods plus ways that can be used by the
company in order to emter in the mational plus intrantional markets by unederstanding their
pros plus cons.........................................................................................................................9
CONCLUSION..............................................................................................................................10

INTRODUCTION
It is one of the most important things that is required by an workplace to tap into new or
an international market for expansion of business. It is very essential for an organization to grow
itself. Different methods are there that can be used at workplace for expansion of business
actions into new market area. This is going to help in attracting of customers also to increase
gains over the company. Selected company in this project report is Clarasys Plc. This an leading
multinational bank of investment and also financial services in an organization. It has been
providing both product and services upon various parts of the world plus headquarters of
Clarasys Plc Company is located in London United Kingdom. In this project report an
involvement of analysis over environment of global business and influence of key global drivers
is there advantages to SME’s on international opportunities and to overcome barriers of global
growth is explained. Also further in the project report involvement of advantages and
disadvantages over trading agreement has been blocs to significance over nation. Lot of tariffs
barriers has to be evaluated plus impact upon international trading blocs upon agreement on
global growth is done. Further in this report advantages as well as disadvantages upon different
types over exporting processes are being determined. Difference between services of imports,
merchandise as well as exports is being analyzed along with this different documentation. In the
end difference between services imports, merchandise and export analysis over different
documentation is done.
MAIN BODY
P1 Evaluation of the environment of global business plus actions in which SMEs plus
entrepreneurial firms
The environment of an global business has to be defined as an environment under which
lot of regions or countries with external factor. Home environment of the organization influences
over various decision over which includes the use of resources in different region (Izberk-Bilgin
plus Nakata, 2016). Small businesses of an entrepreneurial operations is distinct upon business
environment and this can be classified as per various categories that has been explained as
follows:
Internal Business Environment – These type of business environment includes humans,
technological, internal capabilities, laws and various other factors related to with policies related

to various elements. Such environment of an workplace is going to lead towards increase in
performance and development of an organization. This is involving that elements have to be
controlled and well managed by organization.
External Business Environment – These factors are of external environment contains
different forces which are external over the business and is influencing way in which an
organization works beyond the workplace control(Guscina, Pedras plus Presciuttini,
2014). External environment has to be further needed to be classified upon external
micro and external macro business environment.
 External micro environment: Different forces of micro businesses have been mainly
impacting the actions of a business. This involves suppliers of an company as pricing is
being influence of the products. There has to be cases wherein an competitive workplace
can start a price war and firm size also matters.
 External macro environment: These are the factors that have forces plus determine
opportunities these are available in order to promote its business. External macro
environment cannot be controlled through workplace plus has to be adjusted for force
adoption. IT can further be divided into various kinds of environments like political,
technological, environmental, demographic environment etc.
It is very essential to understand as well as evaluate the environment of global business
in which SME as well as enterprise are operating. This wouldhelp in taking better business
decision as well as achievement of desired goals plus objectives. Chosen region to this project
report is Europe plus it is essential of SME plus enterprise to evaluate different factors that
wouldhelp in growth plus development of workplace (Ciravegna, Fitzgerald plus Kundu, 2013).
It has been analysed that government of UK market area is performing taking various decision
to the growth plus development of organisation. So stability of UK political plus government
party wouldhelp in conducting different actions in effective plus efficient manner. UK has one of
the growing economy is the world which wouldlead to have positive impact over SMEs as well
as enterprises.

P 2 Multiple ooprotunities as well as threats that can be identified in the competitive global
environment by the SMEs.
There are lot of opportunities and threat that has to be faced by SME with the increase in
global environment. Competitive environment of global level define s about the competition that
has been taking place at global level. This is going to lead towards both positive and negative
impact upon workplace. (Atwal plus Bryson, 2014). For more organizations have been operating
as the same business environment this is going to lead towards increasing of competition within
the business environment. Environment of business at global level is referred to increase in the
competition of global environment this is going to bring lot of opportunities and threat to an
organization.
Threats – This has been involved of all the factors as the elements that is going to lead
an impact over an organization. It is important for analyzing of threats to overcome and enhance
business functions also.
 Increase in competitions – Increase in global competition this is going to lead towards
improvement of rivals companies. Workplace is better strategies of a product which is
considered as a threat to SMEs because they perform at both small and medium level.
 Business cost – When completion in global environment is increasing this wouldlead to
have impact negative impact over organisation. In order to gain competitive advantage
over another rival organisation, SMEs have to develop its products plus services. This
wouldlead to increase the cost of business.
Opportunities – There has been several advantages of SME at workplace which has to
be achieve at workplace in order to increase opportunities in a business.
 Increasing workers capabilities – This is going to lead SMEs towards increasing of
skills and also capability within an organization. Also increasing of global competition
this is going to help at workplace for enhancing of its capabilities of workers. There are
lot of training methods which has to be used at workplace upon increasing capabilities of
workers for enhancing of its capabilities of an workers. Various methods over training
has to be increased workers capabilities (Stiglitz, 2014). This opportunity would help
organisation to executing business actions in appropriate manner.
 Reach to new customers – These are the opportunities to SMEs that has to reach and
attract more customers to an organization.

P 3 Describing the advantages of agreements plus international trading blocs .
Trading blocs has to be defined as an formal agreements that is being helpful in removing
of barriers related to trade between two or more countries. Various types of trade blocs and
agreement is going to be helpful in making business activities to be performed ineffective
manner. It is describe as an group of countries which has to be developed under specific region
which is responsible over managing and promoting lot trade actions. Various trade blocs plus
agreement which involves free trade area, customs union, common market plus economic union
(Yahya plus Mutarubukwa, 2015). There are various benefits of international trading
blocs plus agreements which wouldhelp workplace to enhance business actions. Several
advantages of trading blocs or agreements are mention below in detail. Increase economic growth – Various blocs or an agreements workplace is going to play
an effective role in improving of growth of economy. This is going to help n conducting
of business action in effective and efficient manner. Free trading of various countries has
helped in economic growth. Technology transfer – Trading blocs plus agreement has to provide new plus innovative
technology in an organization. This has been very essential for an workplace to take
advantage of creative planning over workplace. Due to this trade update technology is
able to move from one nation to another. Improve trade – Reduction of trade restriction plus policies is going to lead to an
improvement under trading function at workplace (Nielsen plus Wilhite, 2015). Trade
bloc wouldhelp company to conduct business actions in various parts of the world. This
wouldlead to increase in sales as well as gainsability of organisation.
 Free transfer of resources – Trade bloc plus agreements are very essential to company as
this wouldhelp in transferring of raw material as well as another resources between
different countries. This wouldhelp workplace to develop performing business actions in
effective plus appropriate manner.
P 4 Explanataion of various tarrif plus not traiif barrirs as well which are present in the
environment of international business.
There are various kinds of barriers that has to be faced by the organization that has to be
performed within the trade at international level. It is an important for an company to identify
and analyze various kinds of tariffs and non barriers which has impacted an organization.

Business action is required to be performed at international platform. Tariff stands to the tax or
duty to be paid for import and exports of product. Non tariff stands for various kinds of
restriction that has been implemented on trade process which is not inclusive of tax duty (Payne,
2016). This is an very important for an workplace for overcoming of different tariff as well as
non tariff barriers.
Tariff barriers :
 Transit duties – These are the stands that has been taken and has been charged by the
government and another parties over the product and commodity has been transferring
from one place to another.
 Specific duty – These are the barriers that is going to affect in which sales has been
gained by an organization. Under this specific duty has to be taxed and has been imposed
upon commodity which is passing through nation.
Non tariff barriers :
 Import policy barriers – This is very helpful upon tariff barriers as it is going to lead
over an impact that has to be performed by an organization. Essential over workplace and
is going to help in overcoming these barriers for easy import of products.
 Service barriers – Under this various barriers and restrictions that has been access by
government has to distribute product and services beyond borders (Fang, 2016). Service
barriers include all rules plus regulation on offering services to another nation.
P 5 The adwnatages plus drabacks of importing plus exporting plus how the Clarasys can secure
the negative deals
Lot of advantages are there and disadvantages is also there both of these are essential.
Thus it is going to be able to impact in very effective manner through securing of deal and
gaining of competitive advantage (Brown, 2017). Benefits plus drawbacks of importing plus
exporting are mention below.
Advantages – Importing plus exporting of products plus services to new plus different
market area. This wouldinvolves less cost to workplace as well as help in reaching to new
customers. The importing will deginatly help the company to get good raw material plus another
commodity to organisational benefits.

Disadvantage – This wouldlead to have some drawbacks to workplace as importing plus
exporting of products wouldlead to increase GST prices. There are high chance of damaging of
products while transferring from one place to another.
P6 The major diffrences of merchandise imports plus service imports plus exports
There is very big difference between merchandise of imports plus exports services. It can
be defined as an important effort that has been of an organization to promote its product and
selling them to customers (Corsi plus von Zedtwitz, 2016). This is involving of both import and
export of tangible products. As the products are available for sales typically within retail market.
Exporting of merchandise is an tool or an method over offering of goods and services in global
market.
There are some firms while are essential plus exporting services into new plus different
market area. An import is foreign services brought by the residents of a nation. On another
export is the backbone of the international trade. Exports stands the goods plus services produced
in one nation plus purchased by the residents of ananother nation. Service are stands as non
tangible offering of organisation. There are different types of services such as consultancy,
counselling plus so. These services are helpful in meeting with the needs plus requirement of
customers plus clients.
Import process involves trade enquiry, licence plus quota, placing order, letter of credit as
well as full filling of different documents, clearing goods plus customs formalities, making the
payments, closing the transaction. The process of export is comprised of many phases and it
begins from export order, validation, development of products, clearance from central excise
plus shipment of products. In order to apply this process in international market workplace
needs to full fill all steps very clearly plus effectively
P 7 Explain the different way and approaches by that SMEs can tap in the global plus
international markets.
Globalisation lead to the com[plexities to larger market shares plus Small organisations in
order to expanding the business significantly. Thus with the different laws plus paperwork which
make it difficult to Small and medium enterprises to expand the major business operation at the
international level. The technology have made it quite simple in terms of the firm to expand at
the global level. The organisation can observe the kind of effective ba;lance among the working
of company within the nation as well as in the outside regions out of the respective country. The

gloabal compitition is considered as much higher in terms of beating the other top financial
institution, being a small and medium entrprises the Clalarsys bank significantly adds a wide
portfolio of the respective services and thus it can beat the compition at a global level and it can
also secure the good position in the global market. Here are some of the steps through which
SME can move at global level:
 Create joint venture: Once an entity is required to overcome and establishment of
international workplace which has become ease in order to form an organization. Joint
venture is helpful in forming of healthy relationship with other organizations for offering
of new product and services to its customers. These ventures are aiding over sharing of
new ideas and also technology over manual growth with expansion over longer period of
time. Further an entity is not required for building of new infrastructure plus another new
technology. It helps in forming of new market share.
 Connect with large companies: This is very crucial to connect with large firms as this
open the door to the SME to expand there business in a well define manner. The entity
must use local resources in order to find out the best possible outcomes to expand the
business at the international level. The another way to Barclay is to set meeting plus tie
up deals with those workplace who deals at global level. Hence this wouldprovide
opportunity to the SME firms to explore new markets . Along with this, it help in
capturing the untapped market to secure more gains to the longer duration.
P 8Comparing and contrasting among thhe various methods plus ways that can be used by the
company in order to emter in the mational plus intrantional markets by unederstanding
their pros plus cons
For escalating the business the is essential to Clarasys to identify the pros plus cons as
this help in reducing the risk plus uncertainty present in the market (Alfaro plus Chauvin, 2016).
Small business often reach points where the top management have to decide to expand plus grow
as stable business . Here are some pos plus as cons to small entreprises
Advantages:
 Attract new customers: The main advantages is that it help in capturing new customers
in the limited time frame. Further this aid the workplace to add new product to its
portfolio which provide competitive advancement at the international level.

 Economic of scale: When SME expand the business it often it spread the risk of doing
business plus improve the product capability. Operating in the multiple market or in the
product allow the company to spread the cost of doing business plus also minimize the
risk present in the market.
Disadvantages :
 Capital requirement: The major drawback is the investment plus the resources to the
company to expand the business to the company (Sundström plus Radon, 2015).
Expansion often leads towards debt plus unexpected downturn in the market condition
can put the firm in the financial trouble to the longer duration.
 Challenges of foreign culture: Although a global plan of action can help your company
attract a new customer base, the disadvantage of this strategy is that cultural deviation in
another countries can weaken your marketing efforts done by Barclay. So this is crucial
to the company to analyse the norms plus background in order to avoid risk plus
uncertainty.
CONCLUSION
The information gathersd in the repot can significantly conckuded that there various
issues that a company faces while dong the expansion of organisation plus further it can be
understood as taping in new market the number of measres plus effective tools are needed to be
iimplemnted to the aassurance of success in completely new plus different environment. This
wouldhelp in performing business actions at different part of the world as well as reach to new
customers. Environment of global business have major impact over decisions as well as
performance of organization. All of these methods have pros plus cons which wouldlead to have
positive as well as negative impact over organization.