Tapping into New and International Markets

Tapping into New and
International Markets

Introduction
• In the globalised era, companies are continually looking forward to new ways of
expanding at international scale.
• Gaining access into new and international markets is important for organisations
to facilitate expansion.
• It results into increment in scale of operations.

Global Environment
• United Kingdom has been chosen as the country as there are a large number of
SMEs that are operating within the confines of this nation.
• UK pertains to Europe which is acknowledged to be a lucrative continent for
commercial purposes.
• It is recognized as the 6th biggest economy of the world which promotes the
growth and development of small and medium enterprises.
• This facilitates people to build high standard of living.

PESTEL analysis
Political- Government of US has less trade restriction and free trade policies
for small size company. It is beneficial for Airdri company to expand its
business activities in US market area.
Economical- US country has one of the highest economic rates that will be
helpful for Airdri company to conduct business task in cost effective
manner.

Cont....
Social- US country has high income population which can be consider as
advantage for Airdri company. This will help in enhancing sales as well as
profits of business.
Technological- It is crucial for Airdri company to use more modified and
updated technology in its business process. US nation has one of the most
advance technology in that will lead to have positive impact on respective
business.

Cont....
Environmental- Airdri company will be able effective supply its products
to potential customers as US has pleasant weather and environmental.
Legal- At US government has develop various guidelines and rules for small
size company which help or develop opportunity for Airdri to conduct their
business properly.