Tapping into New and International Markets

Tapping into New and
International Markets

Table of Content
• Introduction
• Global business environment in which small and entrepreneurial businesses operate
• Threats and opportunities that face SMEs in an increasingly competitive global environment
• Analysis of the global business environment
• Implications of threats and opportunities that face SMEs
• Advantages of international trading blocs and agreements
• Tariff and non-tariff barriers
• Advantages of international trading blocs and agreements and their implications for SMEs
• Conclusion
• References

Introduction
It is very important for organisation to tap into new or international market in order to expand business.
It is essential for organisation as this will lead to growth and development of business. There are various
methods that can be used by organisation in order to expand business activities into new market area.
The company chosen for this presentation is Airdri, which is a SME operating in the UK market. The
company manufactures air dryers of different styles and consume low energy. The company was found
in thye year 1974 by Peter Philipps and Peter Allen.

Global business environment in which small and
entrepreneurial businesses operate
The global business environment can be defined as the environment in various regions or countries with
external factors besides the home environment of the company that influence its various decisions
including how to make use of the available resources in various regions.
•Internal Business Environment
•External Business Environment