Table of Content •Introduction •Global business environment in which small and entrepreneurial businesses operate •Threats and opportunities that face SMEs in an increasingly competitive global environment •Analysis of the global business environment •Implications of threats and opportunities that face SMEs •Advantages of international trading blocs and agreements •Tariff and non-tariff barriers •Advantages of international trading blocs and agreements and their implications for SMEs •Conclusion •References
Introduction It is very important for organisation to tap into new or international market in order to expand business. It is essential for organisation as this will lead to growth and development of business. There are various methods that can be used by organisation in order to expand business activities into new market area. The company chosen for this presentation is Airdri, which is a SME operating in the UK market. The company manufactures air dryers of different styles and consume low energy. The company was found in thye year 1974 byPeter Philipps and Peter Allen.
Global business environment in which small and entrepreneurial businesses operate The global business environment can be defined as the environment in various regions or countries with external factors besides the home environment of the company that influence its various decisions including how to make use of the available resources in various regions. •Internal Business Environment •External Business Environment
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Threats and opportunities that face SMEs in an increasingly competitive global environment There are various opportunities as well as threats that could be faced by SMEslike Airdriwith the increase in competitive global environment. Competitive global environment refers to the overall competition in the global business environment. Threats •Increase in competitions •Business cost Opportunities •Increasing employees capabilities •Reach to new customers
Analysis of the global business environment It is essential for SMEs organisation to operate their function in different part of the global environment. This will help in enhancing as well as improving business performance. For example Airdri company. This is a small scale company that is operating its business function in UK market area.The company holds a record of producing hand dryers that are the most energy efficient. The dryers manufactured by the company are quietest and slimmest dryers that are available in the market. In order to expand its business overseas, the company should analyze the performance of other competitors in the market and then develop its strategies accordingly.
Implications of threats and opportunities that face SMEs SMEs companies can take advantage of the opportunities that occur due to increase in competitive environment. There are several threat that is faced by SMEs while performing its function in competitive global environment.In order to overcome these threats various effective strategies can be implemented so that Airdri gains a competitive edge in the market.
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Advantages of international trading blocs and agreements Trading blocscan be define as a formal agreements that is developed to remove trade barriers between two or more regional and countries. There are different types of trade blocs as well as agreements that will help organisation to perform business activities in effective and efficient manner. Increase economic growth •Technology transfer •Improve trade •Free transfer of resources
Tariff and non-tariff barriers There are various barriers that is faced by company which is performing its trading at international level. It is very important for company to identify as well as analyse various types of tariff and non tariff barriers that has impact over organisation. Tariff barriers : •Transit duties •Specific duty Non tariff barriers : •Import policy barriers •Service barriers
Advantages of international trading blocs and agreements and their implications for SMEs International trading blocs are considered to be very important for SMEs as this will help in offering free trade to these companies. Due to international trading blocs and agreements as well as its implication on organization will help in increase sales of product and services offered by organization.They can act as both advantages as well as disadvantages for the operations of the company.
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Conclusion From the above report it can be concluded that it is essential for organization to expand its business as well as tap into new market area. This will help in performing business activities at different part of the world as well as reach to new customers. Global business environment have major impact over decisions as well as performance of organization andSMEs should carefully analyze the environment in order to gain advantage.
References •Williams, A., 2016.Developing strategies for the modern international airport: East Asia and beyond. Routledge. •Izberk-Bilgin, E. and Nakata, C.C., 2016. A new look at faith-based marketing: The global halal market.Business horizons,59(3), pp.285-292.