Assignment on Coca-Cola Company

Taranpreet Kaur
20150233

Introduction
The Coca Cola Company is the world’s largest beverage business that was founded in 1892 in
America and have its headquarters in Atlanta. The company is totally engaged in the
manufacturing and sale of syrups and concentrate for Coca Cola that is a global symbol of
American taste and indeed a sweetened carbonated drink. The Coca Cola Company is not only
dealing in its Coke brand but also producing and distributing other brands of beverages that
include Sprite, Dasani, Juices, Tea, and Coffee etc. It is now operating in more than 200
countries having 2800 different products[ CITATION Fel10 \l 2057 ].
The Coca Cola Company launch Coca Cola Zero in 2005 to attract those users who want to drink
the same taste of Coke but with zero Calorie. Coca-Cola revealed that it might participate in the
Business Leaders Initiative on Human Rights, a coalition of businesses working together to
create and incorporate corporate approaches to human rights problems impacting the corporate
world. The objective of Coca Cola Company is to present the community a collection of
premium beverage products that foresee and fulfil people's wants and desires. The trademark of
Coca Cola was firstly used in 1941 in an advertisement and in the next year it gets rights to Fanta
that was originally manufactured in Germany [ CITATION Bar11 \l 1033 ]. The bottle of Coca
Cola was introduced in 1916 that was later in 1960 got registered. We have interviewed Neeraj
Garg, operational manager, Kelly Johnstone, strategic Manager and Murat Ozgel, tactical
manager of Coca Cola.
Manager’s Responsibilities & Skills
Strategy formulation is perhaps the most essential skill to play in this position. A Strategic
manager can also be rational and have excellent organizational capabilities. If the
manager already have background in market analysis and company management, he can easily
meet the industry variations and trends. Strategic project management concentrate on the
realization of company outcomes. Operational projects generally rely more on only doing the
job. By concentrating on enhancing customer loyalty, overcoming uncertainty and evaluating
business data, tactical project managers ensure long-term sales and effectiveness[ CITATION
Gop12 \l 1033 ].
Rather than relying on simple outcomes, including certain meeting deadlines and working under
the schedule, strategic project managers provide a long-term outlook. They guarantee that the
priorities of their strategy are consistent with the overall objective and mission of the firm.
Tactical Manager use tactical techniques that are relating to the day-to-day movements that an
organization uses to strengthen its position, quality products, service quality or other factors that
may highlights the benefits. Tactics appears to be short-term decisions about how to deploy tools
to fight and win the war. The capacity to think effectively is quickly becoming such a
determining factor in who will become a role model and who continues to remain a
supporter[ CITATION Eri10 \l 2057 ]. Managers and entrepreneurs must use holistic approach.
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In this way they will make decisions and solve problem on day-to-day basis. They must need to
learn how to prioritize their tasks that will directly contribute to the success of the organization.
Appendix 1a and 1b shows the interview of Strategic Manager whereas Appendix 2a and 2b
shows the interview of Operational Manager and Appendix 3a and 3b shows the interview of the
Tactical Manager.
Mangers Position Responsibilities Skills
Manager
1
Strategic
Manager
Developing the overall corporate plan
of the group.
Designing business plans and
evaluating the success of
organizations.
Execute data and research
interpretation to support strategic
decision.
Analysis competitiveness for detecting
challenges and vulnerabilities.
Evaluate the organizational strategic
success of the company.
Coordinate operation, resource
preparation and departmental priorities
with global approach.
Strategy
Formulation
Leadership Skills
Effective Decision-
Making Skills
Market Research &
Data Analysis
Skills
Manager
2
Operational
Manager
Support the systems of the company
remain compliant with the law.
Implement strategic and organizational
priorities.
Analyze and use financial information
to boost profitability.
Forecast the financial budgets and
manage it accordingly.
Execute quality checks and track
output of KPI’s.
Hire, educate and oversee personnel.
Operational
Management
Forecasting &
Managing
Budgeting Skills
Leadership Ability
Diagnostic &
Analytical Skills
Manager
3
Tactical
Manager
Find opportunities to enhance the
performance of the organization.
Develop tactical plans in the field of
marketing, production. Personnel and
finance.
Evaluating strategic issues and make
plans to resolve them before expiry of
Excellent
Communication
Skills
Relationship
Management
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deadline.Quality Assurance
Technical Skills
Roles and Skills of Managers for Organizational Success
Numerous management thinkers have defined management in their own ways. For instance,
according to Peterson and Van Fleet management is defined as a set of activities directed at the
effective and efficient use of available assets (resources) in accomplishment of one or more aims
[ CITATION Kuk191 \l 1033 ]. Kreitner’s definition of management is something like this
“Management is a problem-solving mechanism for the effective fulfillment of corporate goals by
the productivity improvement of available resources in a growing climate.”
A manager is the one who leads the firm towards success by using various abilities and skills. It
is necessary for a manager to have better communication skills, problem solving skills, decision
making power and ability to implement them, ability to choose the right person for the right task,
overseeing routine operations and activities, delivery of best services & products, relationship
management, manage budgets, people & processes, analyzing the progress of the team members
or subordinates, reviewing equal distribution of work & service for each employee, managing the
business by supporting all the functions, managing stock control & inventory checks etc.
[ CITATION Ham16 \l 1033 ]
Strategic management is defined as the methods of analyzing, deciding & planning and
executing developed strategies in order to either maintain or enhance competitive advantage. The
process of strategic management is based on various factors including firm’s direction, internal
and external environment, modern market trends, development of managerial culture & values,
collaborative action etc. it is an important aspect (type) of management as it converts capabilities
of individuals into their core competencies [ CITATION Hit12 \l 1033 ]. The Coca Cola
Company has chosen Kelly Johnstone as its strategic manager, and she is perfectly fulfilling her
rolls being a strategic manager. As the strategic manager of the firm, she is managing the
corporation's long term customer relations in order to maintain loyalty, developing strategies to
bring innovation in products, gaining the consumer's attention via attractive marketing, reducing
customer’s time to market etc. Moreover, she is assisting the firm to recognize and seek
maximum opportunities to operate in this drastic competitive environment and increasing the
firm's strategic activity in developing profitability and competitiveness.
The administrative method of choosing the necessary ways and means of implementing a
business strategy or goal is known as tactical management. The use of tactical management in a
commercial world encourages the manager to pick the right strategies or approaches for each
scenario that occurs, rather than implementing specific traditional methods. The main difference
between strategic and tactical management is based on the choice of strategies based on the
circumstance to adapt to changing conditions and scenarios [ CITATION Whi19 \l 1033 ].
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