Identification of the Global Operations Management Processes of Coca Cola UK

Running head: Global Operations Management
Global Operations
Management

Global Operations Management 1
“Identification of the global Operations Management processes
of Coca Cola UK “
Coca Cola was introduced in UK in the year 1900. It was brought to the land by Charles Candler,
son of the founder of Coca Cola on his visit to London. Hence, it was first sold in UK on 31st
August, 1900 and from that time; it has been transacting its business operations in UK. It has its
headquarters at London (The Coca-Cola Company, 2017).So, in this essay, the various aspects of
its global operations management shall be analyzed and relevant theories applicable to the case
study of Coca –Cola shall be discussed.
Coca Cola is the most famous and bestselling nonalcoholic beverage brand in the world. It sells
about 4000 drinks through 500 various brands. Out of those 21 generate around $1 Billion retail
sales. It is the owner of top five nonalcoholic beverages which are famous all over the world-
Diet Coke, Fanta, Coca –Cola and Sprite. It manufactures and disseminates its drinks through
bottling plants which are managed and regulated by its own personnel and distributors. It also
transacts its commercial operations through its bottling partners, retailers and distributors. Its
distribution and manufacturing framework makes up the greatest distribution system at the
international level.
Some of its products include Coke which is the most famous and likable drink all over the world.
Around 90% of the people identify its logo from all around the world. Another famous product is
Diet Coke which is also known as Coca Cola Light. Sprite is one of the famous lemon flavored
drink in the world (Staff, 2017).
Coca Cola Zero Sugar is yet another sugar free drink available for health conscious people .Fanta
comprises of soda which comes in many flavors of fruit such as orange, cherry, lemon , mango
etc. Apart from drinks, it also manufactures purified water .Dasani; Smart Water and Ciel are its
bottled water brands.
Apart from this, it also manufactures juices. Minute Maid, Simply Orange and Del Valle are
some of its juice brands which are sold in some part of the world or another.

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Its power drinks and non-soda brands include Powerade, Odwalla and Vitaminwater. It also
deals in wide variety of tea drinks which include Honest Tea and Fuze Beverage (The Coca-Cola
Company, 2017).
It qualifies and wins its orders in the market place through its largest framework of bottling
partners. These are not owned by the company instead Coca Cola supplies, its ingredients and
sell syrups and concentrates to them. It retains its brand and executes its branding and
marketing by through its sales and marketing department.
Coca Cola FEMSA is the largest and independent bottling partner of the company in the world.
Coca Cola owns 28% shares in it. The European partners of Coca Cola are the greatest
independent bottling partners in terms of revenue. Coca Cola Hellenic is yet another bottling
partner of the company which serves around a population of 600 million.
Apart from these partners, the marketing and branding strategies of the company assist it in
winning the orders from the marketplace. It focuses on investing in its brand and business. It
invests in marketing strategies and targets on better marketing of its various brands. It has spent a
lot of money on the media advertising thereby utilizing the money in making ads which have a
stronger and everlasting influence on the audience.
It has also invested in expanding its beverage portfolio. It has endeavored to improve its position
in the energy drinks category and has launched its global marketing campaign which supports its
entire Coca Cola trademark.
The strategy of the company is to focus on increasing volume and keeping the beverages
affordable by strengthening the possibility of the success for the future. In a developed market
like UK, the company targets upon price mix. It has focused upon improving its profits by
offering its products in small packing and providing premium packages such as glass and
aluminum canes and containers (Coca-Cola Hellenic, 2011).
Coca Cola has applied some of the strategies of operations management to justify its competitive
edge in the market. It is working towards shifting to Just- in- Time inventory system. The
canners and bottlers of the company process vast quantities of supplies per week. Since receiving
the raw materials and distributing the finished products comprise of a multifaceted sequence of

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actions, so the solution to ensure that the inputs arrive “just- in- time “ is that they can be
converted into finished products just in time so that the needs of the retailers can be fulfilled
(The Coca-Cola Company ,2016).
The packagers are engaged in supply chain networks and other outlets to make sure that this
procedure is conducted smoothly. The canners and bottlers must make sure that they do not
manufacture large piles of canes which are kept to be sold and at the same time they must make
sure that they do not make late deliveries to the clients. They make use of latest information
technology which figures out the total demand required by Coca Cola UK.
The bottlers and canners work closely with the company and its suppliers so that smooth running
supply chain can be conducted and the consumers are always with an arm reach and there is
always a smooth supply of the goods of the company.
Another approach of operations management adopted by Coca Cola UK is Total Quality
Management (TQM). TQM is the approach adopted by the company for the improvement and
flexibility in the operations of the enterprise so that the requirements of the consumers and the
other stakeholders of the firm are fulfilled. It involves the entire firm, each department and
individual personnel at each level of the company. TQM can be seen as pyramid which states the
five components comprising of chain consumer suppliers, managerial obligations, and statistical
tool for control of activity, quality systems and common work.
TQM of Coca Cola UK is comprised of environmental management systems and it has been
attained the TQM program known as The Coca Cola Quality System (TCCQS). It includes
environmental management systems and the business features in the form of quality of the
product, packaging quality, safety and loss prevention, up gradation of the process capability and
satisfaction of the consumers (Karanja, 2015).
The Quality Management System of Coca Cola UK promotes the adoption of principles of
growth process, their application and introducing improvements in the effectiveness of quality
management.
Coca Cola has also implemented the Advanced Inventory Management (AIM) technology to
enhance greater flexibility in stock and warehouse management. The company is implementing