Marketing: Target Corporation in Kingdom of Saudi Arabia

This report includes various marketing aspects about the Target Corporation. After developing its business operations in several developed countries, now Target Corporation is planning to open its discount store in Saudi Arabia and to establish its marketing function in the country. The report includes the marketing plan and SWOT analysis of the company in Saudi Arabia. In addition to this, macro and micro environmental analysis are conducted by using different strategic frameworks. Moreover, some significant points regarding Target Corporation in Saudi Arabia are included such as activities to develop customer relationships, customer decision making process, evaluation of market segments and its value proposition.