Target market and promotional plan.

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Target market and promotional plan
Re-launching the Hydrox Cookie, it is important to focus on the target market and promotional
strategy to be used for Hydrox Cookie. The new target market consists of psychographic and
demographic factors to be analyzed. The target market consists of people with age group of 13-
25 years. The main focus of the target market is to acquire the market with the age group that
will be attracted in the food market. The key information areas are age, sex, occupation and
income level. Lifestyle consists of psychographic factors that are largely considered to be a
serious factor to focus upon. The habits, spending, hobbies, etc are largely considered in the
psychographic factor that is responsible for analyzing the extent of market choice. Whereas
demographic factor includes age, gender, income, etc. Children of age 13 are attracted to the new
products in the market such as chocolates and cookies. Thereby it is essential to focus on the
target market and work on a promotional plan to engage sales volume to a higher extent that
leads to profitability index.
The promotional plan includes a promotional strategy to re-launch the product and enter the
market while competing with rivals in the same industry. There are several promotional
strategies that a marketing manager considers while focusing on promotional strategy and
gaining an impact on sales volume and profitable business (Riaz, 2011). Competitor strategy
needs to be addressed effectively in terms of working on product features and the impact of
advertisement on customers and target market. The extent of promotional strategies help in
gaining an impact on sales and competitive advantage is achieved with a new promotional plan
that engages employees and manager to work in a team and focus on customer satisfaction. A
customer base is created and customer needs are identified in the promotional plan that will help
in launching the product.

References
Riaz, W., (2011). Marketing Mix, Not Branding. Asian Journal of Business and Management
Sciences, 1(11), 43-52.