Effective Target Marketing and Integrated Marketing Channels for Long Term Customer Loyalty

Marketing Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of Effective Target Marketing Through Market Segmentation....................................3
Analysis of Integrated Marketing Channels' Impact on Long Term Customer Loyalty.............6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The process a company carry out to reach organizational goals and satisfy individual by
planning and execution of the pricing, promotion and distribution of ideas, products and services
is identified as marketing management. This process helps to attract more customers and reach
goals like increase in sales, creating brand image and recognition and to introduce new products
or services in the market.
In the following report, through case study of Australian Tourist Commission (ATC) the
impact of effective target marketing through market segmentation and integrated marketing
channels on long term customer loyalty and driven growth of different organization will be
identified and analysed.
MAIN BODY
Analysis of Effective Target Marketing Through Market Segmentation
Market segmentation divides the target market to approachable groups for easier and
impactful satisfaction of customers (Elliott, and Galeotti, 2019). Market segmentation is
generally divided into four categories that are:
 Demographic: The market is segmented on the basis of age, gender, race, religion,
occupation, level of education, nationality and income.
I
llustration: Market Segmentation
(Source: What Is Market Segmentation? What Type Suits Your Business? 2021)