Impact of Target Marketing and Segmentation on Customer Loyalty in Australian Tourism Industry

Report Writing

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Identify and analyse the effective target marketing through market segmentation and
integrated marketing channels impact the creation of long term customer loyalty and drive
growth in different organizational..........................................................................................2
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Tourism industry is defined as that industry that is related to the movement of the people
to different countries and places for personal, business, or professional purposes. The report is
going to highlight the role of target marketing with the help of market segmentation and
integrated marketing channels that will impact the creation of long-term customer loyalty and
drive growth in the business (Carr, McGuirk and Dowling, 2019). The report will highlight basis
of understanding with accordance to target marketing segment in the Australian region. Under
the document, analysis of how effective target marketing strategy through the use of
segmentation, targeting and position will be taken into consideration. Furthermore, the report
will discuss, the creation of long term customer relations through loyalty within the Australian
region (Chaudhary and Bisai, 2018).
MAIN BODY
Identify and analyse the effective target marketing through market segmentation and integrated
marketing channels impact the creation of long term customer loyalty and drive growth in
different organizational
The provided case study will review the considerations of the target marketing and
marketing segmentation allows to target the audience by coordinating the customer journey at
the Australian region. It also allows having a greater picture of the tourists group as all the
customers belong to different backgrounds, cultures, habits, preferences, aspirations and many
others. The companies which are in the tourism sector are required to have a clear understanding
of their customers that will improve their level of willingness to buy the tourism products or
services (Dolnicar, 2019).
 Motive
 Age
 Status
 Geography
 Type and purpose of travel
While starting the journey of tourism segmentation in Australia it is a must to understand
the customer, their interest and the segments in which they are interested. There are mainly four
types of fundamental criteria for the purpose of segmentation which are as follow-
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