Effective Target Marketing via Segmentation & Integration Marketing Channels

Marketing Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing effective target marketing via segmentation & integration marketing channels
impact formulation of long term m customer loyalty & driving growth in different
organizational contexts................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing management is concerned with having proper discipline n that focuses on
application of marketing orientation, techniques and method so that optimum utilization of
resources can be done to attract higher number of customer. In the current era, competition has
inclined which require firm to pay attention on developing relevant marketing management so
that higher competitiveness can be derived. The current study is based on target market
segmentation in Australia which is considered to be one of the highly desirable destination for
UK travelers. The current study will focus on identifying and evaluating how effective target
marketing through market segmentation and integrated marketing channels impact the
formulation of long term customer loyalty and drive growth in different organizational contexts.
MAIN BODY
Analysing effective target marketing via segmentation & integration marketing channels impact
formulation of long term m customer loyalty & driving growth in different organizational
contexts
There are different kinds of situation which impact the decision-making procedure of company.
Marketing is one of the crucial component which impact the functioning of organization by
affecting its position in sector. The one of the significant role-played by marketing strategies is
to offer clarity in business process through taking crucial steps so that higher reliable and
relevant information can be derived to implement significant course of action in turn profitable
situation can be created (Camilleri, 2018). Marketing plays an important role in influencing the
operational practices which are conducted to make the service qualitative in turn greater
trustworthiness among customers can be created. In the tourism sector, it becomes essential for
the companies to share relevant information with customers as play important role in affecting
the economic growth &development of country.
The tourism companies play crucial role in development of country so that higher level
of support from government is obtained to conduct smooth functioning. Marketing helps in
getting loyal customers who highly like and prefer using certain products and services offered by
particular brand only. There are several kinds of functions which are played by marketing
strategies that helps the firms operating in tourism sector to achieve sustainable position in
sector (Proserpio and et.al., 2020). The set of actions which is basically executed by the
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