Targeting a Broken Heart: Applying Ethical Theory to Facebook's Role in Post-Breakup Behavior
Added on 2024-07-01
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SCHOOL OF COMPUTING AND MATHS, Charles Sturt University
Targeting a Broken Heart
Assignment 3: Applying Ethical Theory
Your Name
Student Number
Word Count:
Targeting a Broken Heart
Assignment 3: Applying Ethical Theory
Your Name
Student Number
Word Count:
Title of news/case study
1. Introduction
The case study is about the people who are recently gone through a breakup, as for how the
breakup affected the behavior of people on social media sites across the Netherlands, UAE,
UK, Poland. There are many things which have been found out, that there are gaps between
the breakup and the announcement on Facebook. This has been found in some words used by
men and women on their post are detox, healing, binge-watching etc, but at a different time.
The researchers of Facebook said that people get a new experience when they purchase new
things of their favorite brand. The marketers post their advertisement which helps the people
with broken hearts. The focus of the assignment is how Facebook helps people to overcome
break-up.
2. Utilitarianism Theory
The utilitarianism is the ethical theory which is the best action is one that maximizes the
utility. This is the term of the well-being of sentient entities. The founder of utilitarianism,
Jeremy Bentham defined utility as this is the sum of all pleasure which is the outcome of any
of action as this minus the suffering of one who is involved in the action. The utilitarianism is
the version of consequentialism is one which defines the consequences of the action which is
standard of wrong and right (Mulgan, 2014). There are many forms of consequentialism
which are altruism and egoism means the interest of being equal. The Utilitarianism
proponents disagree on the number of points like whether the action has been chosen is based
on results or agents must confirm the rules for maximizing the utility. The theory has been
found in hedonists Epicurus and Aristippus which view the happiness, the tradition of this
began with Bentham and included John Stuart Mill, R.M. Hare, and Peter Singer.
In the case study, the theory of utilitarianism is used as this has been noted by researchers that
people gone through a breakup to update their status and post on social media sites, especially
on Facebook. The researchers have found that gaining the new experience after a breakup by
buying new things from the sites of Facebook. The people go from breakup buys the new
products from the advertising shown on Facebook help them to gain new experience and also
help in coming out of such a situation.
The advertisement shown by brands encourages the clients for gaining the new experiences
such as the offers provided by brands and coupon such as travel and discount coupons are
best for helping the people at a hard time.
Your Name
1. Introduction
The case study is about the people who are recently gone through a breakup, as for how the
breakup affected the behavior of people on social media sites across the Netherlands, UAE,
UK, Poland. There are many things which have been found out, that there are gaps between
the breakup and the announcement on Facebook. This has been found in some words used by
men and women on their post are detox, healing, binge-watching etc, but at a different time.
The researchers of Facebook said that people get a new experience when they purchase new
things of their favorite brand. The marketers post their advertisement which helps the people
with broken hearts. The focus of the assignment is how Facebook helps people to overcome
break-up.
2. Utilitarianism Theory
The utilitarianism is the ethical theory which is the best action is one that maximizes the
utility. This is the term of the well-being of sentient entities. The founder of utilitarianism,
Jeremy Bentham defined utility as this is the sum of all pleasure which is the outcome of any
of action as this minus the suffering of one who is involved in the action. The utilitarianism is
the version of consequentialism is one which defines the consequences of the action which is
standard of wrong and right (Mulgan, 2014). There are many forms of consequentialism
which are altruism and egoism means the interest of being equal. The Utilitarianism
proponents disagree on the number of points like whether the action has been chosen is based
on results or agents must confirm the rules for maximizing the utility. The theory has been
found in hedonists Epicurus and Aristippus which view the happiness, the tradition of this
began with Bentham and included John Stuart Mill, R.M. Hare, and Peter Singer.
In the case study, the theory of utilitarianism is used as this has been noted by researchers that
people gone through a breakup to update their status and post on social media sites, especially
on Facebook. The researchers have found that gaining the new experience after a breakup by
buying new things from the sites of Facebook. The people go from breakup buys the new
products from the advertising shown on Facebook help them to gain new experience and also
help in coming out of such a situation.
The advertisement shown by brands encourages the clients for gaining the new experiences
such as the offers provided by brands and coupon such as travel and discount coupons are
best for helping the people at a hard time.
Your Name
Title of news/case study
3. Deontology Theory
The deontology theory is a normative theory which the morality of action must be based on
the action which is right or wrong under the rules instead which is based on consequences of
action. This theory is most of the time described as an obligation which is based on ethics as
rules bind the individual with their duty. The ethics of deontological is contrasted to
consequentialism, pragmatic ethics and virtue ethics. The actions are more important than of
consequences in deontology theory (Tenenbaum, 2017). The theory of deontology is first
used for describing the current and particular definition given by C.D. Broad in his book, the
five types of ethical theory which was published in the year 1930. The system of
deontological ethics is the moral obligation which can arise from the internal and external
sources such as a set of rules which is inherent from the universe, is the set of cultural values
or religious laws.
According to the case study, the theory is related as people post their feelings on Facebook
whose advantage is taken by the Facebook to encourage their business. The people gone
through breakup must know the circumstances of posting the update of their life on social
media. People must know what is wrong and what is right, should these need to be posted on
social media. The ethics of Facebook are not wrong as they are helping the individual to
come out from a hard time of their life.
4. Virtue Theory
The virtue ethics is a normative theory which emphasizes the virtue of character and mind.
This theory elaborates about the nature, definition of virtue and some more problems which is
related to virtue. The virtue is the character trait such as settled sentiment and habitual action
which specifics that virtue is a positive trait which makes the possessor the good human
being (Bell, et. al., 2017). The virtue can be honesty which is not only a tendency of what to
do what is honest, it is generally specified as a moral valuable trait of character. The virtue is
concerned with different actions such as emotions and emotional reactions, values, choices,
attitude, desires, expectations, perception and sensibilities. The virtue can be possessed by the
by the person with certain complex mindset.
According to the case study, as people post their relationship status on social media,
especially on Facebook which can't be said as wrong as this is the human behavior. The
sentiments of the individual are linked with the post as this shows their character. The one
thing whichhas been found that there isa little gap between breakup and announcement on the
Your Name
3. Deontology Theory
The deontology theory is a normative theory which the morality of action must be based on
the action which is right or wrong under the rules instead which is based on consequences of
action. This theory is most of the time described as an obligation which is based on ethics as
rules bind the individual with their duty. The ethics of deontological is contrasted to
consequentialism, pragmatic ethics and virtue ethics. The actions are more important than of
consequences in deontology theory (Tenenbaum, 2017). The theory of deontology is first
used for describing the current and particular definition given by C.D. Broad in his book, the
five types of ethical theory which was published in the year 1930. The system of
deontological ethics is the moral obligation which can arise from the internal and external
sources such as a set of rules which is inherent from the universe, is the set of cultural values
or religious laws.
According to the case study, the theory is related as people post their feelings on Facebook
whose advantage is taken by the Facebook to encourage their business. The people gone
through breakup must know the circumstances of posting the update of their life on social
media. People must know what is wrong and what is right, should these need to be posted on
social media. The ethics of Facebook are not wrong as they are helping the individual to
come out from a hard time of their life.
4. Virtue Theory
The virtue ethics is a normative theory which emphasizes the virtue of character and mind.
This theory elaborates about the nature, definition of virtue and some more problems which is
related to virtue. The virtue is the character trait such as settled sentiment and habitual action
which specifics that virtue is a positive trait which makes the possessor the good human
being (Bell, et. al., 2017). The virtue can be honesty which is not only a tendency of what to
do what is honest, it is generally specified as a moral valuable trait of character. The virtue is
concerned with different actions such as emotions and emotional reactions, values, choices,
attitude, desires, expectations, perception and sensibilities. The virtue can be possessed by the
by the person with certain complex mindset.
According to the case study, as people post their relationship status on social media,
especially on Facebook which can't be said as wrong as this is the human behavior. The
sentiments of the individual are linked with the post as this shows their character. The one
thing whichhas been found that there isa little gap between breakup and announcement on the
Your Name
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