Targeting a Broken Heart: Applying Ethical Theory - Desklib

SCHOOL OF COMPUTING AND MATHS, CHARLES STURT UNIVERSITY
Targeting a Broken Heart
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Word count : 1500

Targeting a Broken Heart
Table of Contents
Introduction...............................................................................................................1
Utilitarianism theory..................................................................................................1
Deontology theory.....................................................................................................2
Virtue theory..............................................................................................................2
Contract theory..........................................................................................................3
Conclusion.................................................................................................................3
References.................................................................................................................5
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Targeting a Broken Heart
Introduction
In this paper the discussion will be made on the blog named as “What mends a Broken heart of
Facebook”. In this it has been analyzed that researchers of the organization have focused on
considering the detail insights which is gathered by analyzing the various problems. This also
taken into consideration that how the moments related to break up has influenced the individual
behavior (Markkula Center for Applied Ethics, 2018).
In this paper, the case related to targeting of broken heart will be taken and according to this case
there are various ethical theories like Utilitarianism, deontology, virtue and contract theory that
will be discussed.
Utilitarianism theory
In this approach it has been seen that act related to utilitarian can be measured according to the
various perceived goods. The Rule utilitarian has been considered according to the various
perceived goods which are considered. In the present case, the rule utilitarian rule can contradict
the overall process of data collection by applying various concepts. This can also tell about how
many people are conducting the ongoing operations of the Facebook as they focus on
considering the same approach. This theory focuses on the moral happiness of the individuals
and also in context to this theory it has been seen that there are principles that approves the
actions which is correct (Peters, 2015).
In reference to this theory, it has been seen that people get rid of various issues which are
concerned to their living and it also makes them sad. According to the case study, the
individuals try to reduce their sadness of breakup by using Facebook and other social platform.
Also people post their status about their breakups on the wall post which enhances their pain.
When people see social media it reminds them of their sadness and also later on it is seen when
people give comments on the post.
In context to ICT ethical norms it has been stated that personal post of the people cannot be used
by the other individuals. But on Facebook, the individuals see the post of other people and give
signal to the companies who give advertisements which are also considered as breaching of the
act (Liang, Zhang, Shen & Lin, 2014). There are many people who consider the source of their
friends and relatives to minimize their sadness by travelling and shopping. It is important for
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