Macville's Sustainability Initiatives and Best Practice Models

This document provides a review of Macville's sustainability initiatives and best practice models. It discusses the company's efforts to minimize carbon dioxide emissions, use resources responsibly, and create awareness among customers. It also highlights the shortfalls in existing policies and the need for a new policy to promote sustainable products more aggressively in the market. The document concludes with personnel requirements for policy change and a revised policy outline.

Task 1: Minimum 3 Pages
Read the case study in the book and also Macville’s Sustainability Policy provided in your resources
folder (Any student who cannot find the policy document in your account can find it attached with
the email). Review the case study and the policy and answer the following things for the unit:
SL.
No.
Headings To
Use
Description of what you can include in this section
1. Macville’s
Sustainability
Initiatives
The sustainability strategies adopted by Macville consist of
adopting ways to minimise the carbon die oxide emission. The
sustainability measure of the company involve using resources
responsibly and ensure procurement of materials from
suppliers following sustainable methods. The company also
emphasises on creating awareness of customers to use
environment friendly products and adopting waste
management methods. It can be also be pointed that the
sustainability initiatives of MacVille included risk management
and corporate social responsibility. This is evident from the fact
the induction policy of the company involved introducing
employees to the relevance of the sustainability policies. The
case study further reports that the company conducts
environmental reviews to ensure that its sustainability
measures are of high grade. Thus, it can be inferred from the
discussion that the sustainability initiatives occupied important
position in the strategies of MacVille.
2. Best practice
models
The best practice model of MacVille consists of using a
marketing strategy to promote consumption of environment
friendly products. The company also uses social media
platforms like Facebook and also its own official website to
communicate its sustainable product line strategy.
3. Shortfalls in
existing
policies
The sustainability initiatives of the company suffered from
several shortfalls. First of all, the initiatives promoted by the
company lacked a strong marketing backing. It is evident that
the sustainability initiatives requires immense financial
resources. The company did not market its sustainability
measures and products to attract customers. This inhibited the
company from attracting large consumers which in turn would
support its sustainability practices. However, the case study of
the company does not maintain any detail about the financial
resources of the company. This lack of information prevents
from drawing proper conclusion about the financial position.
Thus, it can be inferred from the discussion that the company
lacked financial backing. Secondly, the company did not train its
staff to operate in sustainable ways. It can be pointed out that
sustainable operations, though vital for the company to gain
sustainability and profitability simultaneously, requires
immense initial investment into training of employees. This is

because, enforcement of the sustainable practices require
cooperation of employees in different areas right from planning
to execution of the strategies. This means that the company
should train its employees to operate in sustainable ways. For
example, the procurement department employees should
emphasise on procurement of materials from suppliers
supplying sustainable and eco-friendly only. Similarly, the
manufacturing department should be trained to operate
modern plants manufacturing sustainable materials. Thus, it is
evident from the discussion it is clear that the firm should train
employees to align operations in the line of sustainability.
4. New Policy
requiring
development
The new policy required the company to promote its
sustainable products more aggressively in the market and
generate higher revenue. Secondly, the company should train
its employees. Thirdly, the company required to communicate
sustainable policies to its stakeholders to gain their support.
The development of the new polices should be started with the
apex management holding meetings with the departmental
heads. The aim of the meeting would be recognising the needs
and expectations of the stakeholders like the investors and
customers. This would facilitate incorporating the requirements
of the stakeholders. This management would then form
strategies. The finance department would be required to
release funds to implement the strategies. First of all, the
departmental heads in their respective departments would be
required to assess the actual level of sustainability prevailing.
They should identify areas which would be required to be
improved or modified in order to adopt sustainability. For
example, if it is found that too much is wasted due to excessive
use of paper, the departmental can modify the modes of
operations to make them more based on emails which would
automatically lead to reduction in the usage of paper. Secondly,
the departmental should point out areas of operations which
would require training of employees. Thirdly, the procurement
department should hold meetings with all the suppliers to
educate them about the new sustainable procurement policies
which the company has adopted. The suppliers which do not
comply with the sustainable policies of the company would be
removed. Similarly, suppliers supplying sustainable raw
materials should be incorporated. Fourthly, the manufacturing
department should adopt new machinery capable of
manufacturing sustainable materials.
5. Personnel
requirements
for policy
change
Personnel requirements Nos
Marketing personnel 4
Research and development personnel 4
Marketing manager 2
Financial manager(sustainability) 1
Sustainability project manager 2

Sustainability products manufacturing
manager 1
Procurement and inventory manager 2
Other employees 10
6. Revised
Policy Policy nos Details
1
CEO, MD and all the departmental heads
should hold meetings on existing policies
monthly
2 The sustainable policies should be subject to
change from time to time
3
Marketing department should form new
marketing strategies emphising on
sustainability
4 Training of employees
5 All employees would be responsible for
implementation of sustainable policies
Task 2: Minimum 3 Pages
Sl.
N
o.
Headings Description
1. Scope of
Policy
The scope of the new sustainability policies should cover every aspect of the
marketing of the products. It should start from procurement of materials from
suppliers and end with recycling of the products.
2. Informatio
n Sources
The sources of information would be secondary and primary in nature. The
secondary sources would consists of articles, books and internet articles. The
secondary sources would also consist of official websites of the different
departments of government of Australia. The primary sources of data would
consist of survey of employees.
3. Stakeholde
rs
The stakeholders would consist of internal and external stakeholders. The
internal stakeholders would consist of the management and the employees.
The external stakeholders would consist of government, consumers, suppliers,
financing bodies and the society at large.
4. Sustainabili
ty
Strategies
Strategies Timeline Cost Responsibilit
y
Apex managers and
departmental heads hold
meetings on sustainability
strategies
1 NA Apex
management

Departmental managers present
reports on proposed strategy 1 NA Apex
management
Apex managers and
departmental heads hold
meetings on proposed
sustainability strategies
1 NA Apex
management
Apex managers aporove and
approves release of funds 1 NA Apex
management
Personal employed 5 880000 Apex
management
Resources acquired 3 93000 Apex
management
Training of employees 1 NA
Apex
management
Monitoring and evaluation 3 NA
Apex
management
5. Communic
ation
Strategies
Use of integrated communication strategies
6. KPIs The strategies are specific, measurable, realistic and time bound
7. Integration The strategies should be integrated with the core strategies of the company.
8. Implement
ation Plan Strategies Timeline Cost Responsibilit
y
Apex managers and
departmental heads hold
meetings on sustainability
strategies
1 NA Apex
management
Departmental managers present
reports on proposed strategy 1 NA Apex
management
Apex managers and
departmental heads hold
meetings on proposed
sustainability strategies
1 NA Apex
management
Apex managers aporove and
approves release of funds 1 NA Apex
management
Personal employed 5 880000 Apex
management
Resources acquired 3 93000 Apex
management
Training of employees 1 NA
Apex
management

Implementation of plan 3 NA
Apex
management
Monitoring and evaluation 3 NA
Apex
management
Further action 6 NA
Apex
management
9. References
The guidelines are just to help understanding. Please do not blindly follow these
guidelines. Interpret your own ideas and come to the class to discuss further to enhance
the quality of your report. Thank You
Strategies Timeline Cost Responsibility Risks

References:
Basu, R. J., Bai, R., & Palaniappan, P. K. (2015). A strategic approach to improve sustainability in
transportation service procurement. Transportation Research Part E: Logistics and
Transportation Review, 74, 152-168.
Gelderman, C. J., Semeijn, J., & Bouma, F. (2015). Implementing sustainability in public procurement:
The limited role of procurement managers and party-political executives. Journal of public
procurement, 15(1), 66-92.
Naoum, S., & Egbu, C. (2015). Critical review of procurement method research in construction
journals. Procedia Economics and Finance, 21, 6-13.
Roman, A. V. (2017). Institutionalizing sustainability: A structural equation model of sustainable
procurement in US public agencies. Journal of cleaner production, 143, 1048-1059.
Witjes, S., & Lozano, R. (2016). Towards a more Circular Economy: Proposing a framework linking
sustainable public procurement and sustainable business models. Resources, Conservation
and Recycling, 112, 37-44.