The main aim of this power point presentation is to determine suitable marketing and promotional strategy forXYZPtyLtdtradingasMMIProfessional Education is an Australian boutique education provider in Melbourne Registered Training Organisation -RTO). For this there isPresentation and negotiation of the draft work with relevant stakeholders. Introduction
Aim The aim of this Presentation is to determine THE SUIATBLE MARKETING STARGEY FORXYZ Pty Ltd trading. For this purpose there is focus on digital marketing strategies that can help in achievement of required transformation for this organisation.
Objectives •To analyse the requirement of digital marketing strategy is based on use of appropriate social media tools for promoting the message. •To determine the importance and benefits of using digital marketing strategy in the present changing scenario. •The Facebook page is rarely updated and thethe LinkedIn Page is not in use so these shortcomings have to be managed in this scenario.
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Marketing strategy For this purpose a attractive digital marketing campaign will be stared wheretherewillbemajorhighligtsofthedigitalmarketing campaign is mentioned in the next slide:
Key points to be highlighted ProductTarget MarketPrice Corporate Training Topics: Operational Management Leadership Project Management Emotional Intelligence Change Management Management Individuals looking for up skilling to advance their career Face to Face classroom (average of 10 participants) $ 2,000/participant Online $ 800/participant Individual coaching $ 150/hour Diploma of BusinessDomestic studentsBlended learning: $ 4,000/student
Data Analysis Q.1: Do you believe that this is right time to use digital media strategy for promotion? Response:Yes, because it is one of the most cost effective strategies and at same time it is going to help in easily targeting the millennial generation.
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Q&A •Q2: Do you feel that this social media campaign is in alignment with the mission and vision of the organisation? •Response:Yes, the vision is todevelop outstanding individuals through quality business training that encompasses personal and professional growth. This campaign is going to help our employees in learning more advanced and updated skills.
Conclusion From this PPTit has to be understood that digital marketing campaign and use of social media applications is very suitable in present scenario for the purpose of promoting the brand.