Business Plan for Tasman International Academies Marketing Campaign

580
Yanjing chen
140718389

Yanjing Chen 140718389 580
Table of Contents
Executive Summary.................................................................................................... 2
Introduction................................................................................................................. 2
Task-1 Plan a Business Project..................................................................................2
Task Indication and structure...................................................................................2
Network diagram and scheduling.............................................................................5
Resource identification and allocation and, budgeting.............................................7
Risk Management..................................................................................................10
Human Resource management.............................................................................12
Task-2 Collaborate with key stakeholders...................................................................0
Conclusion.................................................................................................................. 4
References..................................................................................................................5
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Yanjing Chen 140718389 580
Executive Summary
The report is based on business plan for planning a marketing campaign to promote
an institution, Tasman International Academies (TIA). The total time taken to
complete the business plan is 81 days with a budget of $51, 360. The main role into
the project is project manager, responsible for allocation of the roles to each of the
project team members based on their skills and expertise into marketing field. The
identified risks into the marketing and business plan for promotion are research and
development risk, lack of project responsibilities, promotion risks, target market risks,
budget risks and pricing risks. The business organization should target of right
customers and profitable market segments. The marketing managers also uses of
various marketing techniques for promotion of the business and the techniques are
advertising, public relations as well as sales to implement of marketing strategies in
the business. It may be possible that each of the stakeholders is from various culture
and they are not able to understand each other’s language. All the project
stakeholders should engage as well as worked together towards the business
solutions. Therefore, there should be proper communication among the project team
members to collaborate with each other members. All the risks are to be identified
properly and it is managed with response plan. Proper collaboration leads to proper
expectations and involvement into the business plan. The company should provide
of low price strategies with good quality of educational services to target customers
so that a proper business plan is implemented.
Introduction
The report is based on the business plan for planning a marketing campaign to
promote an institution. The name of the business is Tasman International Academies
(TIA).TIA is extended to provide warm welcome to the TIA family. The institution is
required to plan a marketing campaign for their institution so that they can promote
their business with understanding the requirements of thee international students
living as well as studying into the foreign countries. The institution is provided of
quality English language as well as Diploma level courses into productive
environment. The students are always looking for social media for marketing
campaign options when making of offline decisions.
Task-1 Plan a Business Project
Task Indication and structure
a. The scope of project DTL (Detailed Task List)
WBS Task Name
0 Planning marketing campaign to promote Tasman
International Academies
1 Preliminary research
1.1 Defining the project objectives
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Yanjing Chen 140718389 580
1.2 Competitive analysis
2 Target the marketing audiences
2.1 Characteristics of demographics
2.2 Decision making for promotion
3 Setting responsibilities of the project team
3.1 Assign the project tasks among team members
3.2 Delegating the powers
3.3 Selection of advertising agencies
3.4 Defining the functions for advertising agencies
4 Creation of marketing advertisements
4.1 Target the audiences
4.2 Characteristics of the institution to advertise
5 Competitive advantages of the institution
5.1 Define positioning methods
5.2 Apply of media channels
6 Creating of advertising message
6.1 Choosing the advertising model
6.2 Structure the messages
6.3 Testing the messages
6.4 Choosing of media
7 Budgeting
7.1 Promotional plan
7.2 Estimation of cost
8 Creating of advertisements
8.1 Determine pricing strategy
8.2 Creating of detailed plan for the public events
8.3 Analyze the customer relationship management
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Yanjing Chen 140718389 580
9 Start to implement the marketing campaign
9.1 Marketing campaign using advertisements
9.2 Marketing campaign using social media
10 Final review of marketing plan
10.1 Sign off the plan
10.2 Final review of marketing plan
b. A work break down structure
Figure 1: Work breakdown structure
(Source: Created by student)
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Yanjing Chen 140718389 580
Network diagram and scheduling
a. Gantt chart
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