Business Plan for Taste and Try Restaurant: STP Analysis, SWOT Analysis, and Competition

This presentation is a business plan for Taste and Try, a restaurant in the UK that provides fusion of healthy and diet food. It includes an introduction, business overview, short term and long term goals, STP analysis, competition, and SWOT analysis. The target market is identified based on behavioural segmentation, and the business is positioned as offering a fusion of healthy and fast food. The SWOT analysis identifies strengths such as providing refreshing and healthy food, and weaknesses such as charging normal to high prices. The conclusion summarizes the report and references are provided.

BUSINESS
PLAN

TABLE OF CONTENT
INTRODUCTION
Business overview
Short term and long term goals
Target market: STP analysis
Competition
SWOT analysis
CONCLUSION

INTRODUCTION
Business plan refers to a written document which
describe core activities of business and objectives and
their plans to attain goals of company. Business plan
includes details of products and service, budget,
financial planning.

Business overview
Taste and Try is a restaurant business which is existed in
UK and providing restaurant service to their customers.
This organisation is providing fusion of healthy and diet
food which to their consumer who wants to eat healthy
food. This business is concerned with customers services
in order to enhance experience of their customers.

Continue…
Vision: Vision of Taste and Try is to enhance experience of customers their fusion and can
explore more food products. They wants to identify new food fusion by combining healthy and
tasty food.
Mission: Mission of Taste and Try is to expand their marketing share in UK by providing fusion
of food which enhance taste and experience of customers. This organisation wants to attract
young customers and people who are focusing on their health.

Target market: STP analysis
Segmentation: Taste and Try is an organisation which is
segmenting customers on basis of behavioural segmentation as
they are targeting customers which are focusing on healthy
diet.
Targetting: Taste and Try is selecting segment on basis of size,
profitability and also reachability. This organisation is targeting
customers which provide them opportunity to earn more profit.
Positioning: Taste and Try is an organisation which is creating
different image in minds of their consumer as they are offering
fusion of healthy and fast food.

Competition
Competition refers to rivalry between two or more companies in order to attain their own goals. This
competition create influence on people to attain their business goals. There is increasing competition in
food industry as there are various market players working in this industry in UK.

SWOT analysisStrength Weakness
 Taste and Try is a business which is providing refreshing and
healthy food to their customers.
 This business is providing localise taste with a fusion which
enhanced experience of customers.
 This business is focusing in providing excellent services to
customers which helps them to ensure revisit of customers in
their business.
 Taste and Try is a food business is charging normal to high
prices for their products.
 Lack of efficient employees as hiring of efficient employees
increase cost of company.
Opportunity Threat
 There is increasing trend of health consciousness among
people which provide opportunity for business of Taste and
Try.
 This organisation is located in a truck which has two floor.
This allow business to provide roof top services in their small
business.
 Company is working on completely different concept and
providing excellent services to their customers which helps
them to ensure revisit of their guest.
 There is increasing competition in market restaurant industry
in UK which does not allow business to capture more market
share.
 Competitors are offering relatively low prices to their
customers.
 People love to eat fast food which is not good for their health.

CONCLUSION
From above mentioned project report, it can be concluded that business plan of Try and taste includes description
of Internal and external factors, competitors, target market and many other factors. Target market includes
identification of segmentation, targeting and positioning of products and service.

REFERENCES
Ahmad Shukor, N.A.U., 2020. Report For The Business Plan Business Name:
Dressmaker (Amaryllis Couture).
Brink, K.D., 2018. The Friendly Ogre: A Business Plan (Doctoral dissertation, The
College of St. Scholastica).
Cordeiro, D.M.C.M., 2020. Edp consulting lab: business plan supporting an Edp
ewallet (Doctoral dissertation).