TATA Steel Overview and Company Profile

Table of Contents
SECTION 1..........................................................................................................................................2
A. COMPANY...........................................................................................................................2
1. OVERVIEW OF THE COMPANY.....................................................................................2
2. BUSINESS SEGMENTS....................................................................................................2
3. TOWS MATRIX...................................................................................................................3
B. CUSTOMERS......................................................................................................................4
C. COMPETITORS..................................................................................................................5
D. COLLABORATORS...........................................................................................................7
E. CLIMATE..............................................................................................................................8
SECTION 2..........................................................................................................................................9
COUNTRY RISK ANALYSIS........................................................................................................9
a) POLITICAL RISK ASSESSMENT...................................................................................9
b) THREAT OF EXPROPRIATION.....................................................................................10
c) LABOUR BENEFITS LEGISLATION............................................................................10
d) CAMPAIGN AGAINST FOREIGN GOODS..................................................................10
e) RECENT FORMS OF VIOLENCE..................................................................................10
f) CIVIL WARS......................................................................................................................10
g) INFLATION........................................................................................................................11
h) CURRENCY DEVALUATION.........................................................................................11
i) INCREASED TAXATION.................................................................................................11
j) IMPACT OF COVID-19....................................................................................................11
SECTION 3........................................................................................................................................11
A. WEB OF CULTURE.........................................................................................................11
B. MANAGERIAL IMPLICATIONS.....................................................................................13
C. ETHICS, SUSTAINABILITY AND CORPORATE GOVERNANCE...........................14
D. BALANCED SCORECARD:...........................................................................................14
E. ENTRY STRATEGIES.........................................................................................................16
REFERENCES..................................................................................................................................16
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SECTION 1
A. COMPANY
1. OVERVIEW OF THE COMPANY
Tata Steel Limited was founded in India in 1907 as the first incorporated private steel
company in Asia and it is the largest and most profitable and low-cost steel
company, with compact mines of iron ore and steel plants close to the production
facilities in Jamshedpur and Kalinganagar (Tata, 2020).
Their ability to serve global growth markets is based on continuous development in
their product and service portfolios, as well as progress in value creation programs
for consumers. Tata Steel trade in 26 countries and have a commercial footprint in
more than 50 countries, employing people on five continents. And the number of
people is increasing. The Tata Steel Company is on the list of Fortune 500
companies with over 80,000 employees in five continents and a 14-year turnover of
148,614 crores.
Since its inception, Tata Steel has played an important role in shaping India's
industrial paradigm. They want to set the standard for corporate governance and
value creation in the global steel industry. Their initial steel plant, in Jamshedpur,
was built to meet the needs of the local steel industry. They continue to improve the
world's most durable substance to help build famous monuments and buildings,
roads, and bridges to convert lives into simpler ones, more than a decade later. In
the meantime, they’ve weathered the industry's rises and downs, which has
reinforced their determination and stamina.
2. BUSINESS SEGMENTS
They have a complete supply chain, from mining to finished steel products, to a
variety of business segments. They have diversified business segments which
include constructions, Automotive, General Engineering & Industrial, and Agriculture.
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Figure 1: Business Segments
Their diverse product and brand portfolio serve a wide range of markets and market
sectors, ensuring that the steel they make is ingrained in people's daily lives. Despite
a difficult domestic demand climate, they were able to maintain the SC network,
remain profitable, introduce product lines, and maintain their status as India's largest
steel producer.
Figure 2: Performance Highlights
3. TOWS MATRIX
Strategic planning is described as analyzing the present and planned future
scenario, determining the company's mission, and developing means to achieve the
goal. In practice, this is a very difficult task that necessitates a rigorous approach to
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defining and assessing external variables and matching them to the firm's capability
(Harold and Heinz, 2007).
TOWS MATRIX is an acronym that stands for Threats, Opportunities, Weaknesses,
and Strengths. It was developed to assess a company's competitive position. As a
result, four distinct strategic options are created.
Figure 3: TOWS Matrix of Tata Steel
B. CUSTOMERS
By providing differentiated products, services, and solutions, Tata Steel is meeting
the increasing needs of different customer segments which are B2B, B2C, and
B2ECA. Tata Steel's customers are mainly in the automobile, construction,
consumer goods, mining, manufacturing, lifting and excavating, energy and power,
aerospace, shipbuilding, rail, and defense and security industries. Tata Steel has
progressed through the customer partnership process from a trusted provider to a
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