Global Corporate Strategy for Tata Steel: Competitiveness, Innovation, and Growth

Global Corporate Strategy1
Global Corporate Strategy
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Global Corporate Strategy2
EXECUTIVE SUMMARY
In the year 2014, Tata Steel dealt with challenges that related to the closing of its mines
because the regulations regarding such activities were changed. A year afterward, China was
recorded as the leading export country in the world with most of such export activities involving
India. Such a case created a challenging atmosphere for Tata Steel and other companies in the
global steel manufacturing industry. On the contrary, Tata Group and Steel still grew and
performed well despite the challenges caused by such regulations. The company invested and
grew in its operations through the improvement of facilities in Jamshedpur Township among
others. Afterward, a number of steel manufacturing projects led to Tata’s growth in
competitiveness. It was the belief of the company’s administration that Tata would challenge in
the market come 2030; at a time when the owned mines would be auctioned.
On the other hand, current reports on global steel manufacture show that steel importation
from China has reduced from the 10million tonnes back in 2015 to 5million tonnes. This
reduction is caused by the existence of anti-dumping duties alongside other measures that the
global industry and governments have taken. Since manufacturing and exportation regulations
were revised, Tata has initiated a number of projects to catch up leading companies in the global
market. For example, the management of Tata has given the go-ahead to execute other
production projects such as Kalinganagar in an attempt to ensure that Tata achieves a production
level of 100% by the end of 2022. The management has also emphasized severally that the
revised regulations are positive in the line of demand and supply because the increase in steel
supply for the organization would lead to the development of the country’s economy and
infrastructure.

Global Corporate Strategy3
This report paper, in relation to the issues discussed, will, therefore, perform a number of
activities. Such activities include outlining theories and strategies adopted by Tata Group,
demonstrate how such strategies are applied to help solve industrial issues, outline Tata’s
strategic processes via the use of critical analysis of how strategic decision making enables the
company to relate to its global environment, and lastly, outline the global mission, policies, and
objectives of the organization.

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Contents
EXECUTIVE SUMMARY.............................................................................................................2
1. INTRODUCTION....................................................................................................................5
1.1. Problem Statement............................................................................................................5
1.2. Scope and Objectives........................................................................................................6
2. LITERATURE REVIEW.........................................................................................................7
2.1. Integrated Organization Perspectives, Portfolio, and Competitiveness............................7
2.2. Technological and Business Model Innovation via Strategic alliances, M&A’s.............9
2.3. Leadership, Sustainability, CSR, and Corporate Governance........................................11
3. DISCUSSION........................................................................................................................13
3.1. Personal Reflections........................................................................................................13
4. CONCLUSION......................................................................................................................14
5. Reference................................................................................................................................16