Teaching in a Specialist Area: Education and Training in Marketing

Teaching in a specialist area

TABLE OF CONTENTS
.........................................................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK -1...........................................................................................................................................3
Explaining key aims of education and training in marketing area............................................3
Analysing philosophical issues relating to education and training.............................................3
TASK -2 ..........................................................................................................................................4
Describe the aims and structure of key qualifications................................................................4
Presenting the aims and structure of learning programmes........................................................4
Explaining own approach in planning and preparation in delivery of learning programme. . .5
TASK -3...........................................................................................................................................5
Analysing the inclusiveness to the planning of a learning programme......................................5
Explaining how planning of learning programme considers key curriculum issues.................6
TASK -4...........................................................................................................................................6
Analysing ways in which teaching and learning resources meet the individual needs of
learners........................................................................................................................................6
Analysing the inclusiveness of own use of teaching and learning resources ............................7
TASK -5...........................................................................................................................................7
Liaising with others within marketing area to develop own practice.........................................7
Reviewing impact of liaison with other teachers and trainers....................................................7
TASK -6...........................................................................................................................................8
Identifying own strengths and areas for improvement in relation to practice.............................8
Review effectiveness of own knowledge and skills...................................................................8
Identifying opportunities to improve and update own knowledge and skills.............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The marketing specialist area is being referred to as learning ways to promote goods and
services within the market so that company becomes successful. Furthermore, the current report
will explain the key aim of the marketing area along with certain philosophical issues that are
related with education and training in marketing area. Also, the report will assess requirement of
key qualification in marketing area and will specify certain aims of the learning programmes.
Furthermore, the study will highlight the new emerging technologies and analyse the
inclusiveness of own use of teachings and learning resources. Lastly, the report will help in
evaluating, improving and updating the knowledge within the marketing area to garb better
opportunities in the future.
TASK -1
Explaining key aims of education and training in marketing area
The main objective of providing education and training in marketing area is that with
changing business environment it is necessary for any individual to have the complete
knowledge of various strategies that are used in any business to increase the sales of particular
products and identify the current consumer environment so that right product might be sold at
right place and time (Leppiman, Riivits-Arkonsuo and Kukk, 2018). Furthermore, through the
proper marketing education learner would be able to learn about various things such as
significance of the marketing research, product planning, target market selection, product
placement, promotional strategies and much more. Moreover, through marketing training the
individuals are able to learn about various concepts that are used in the real life in various
businesses. Furthermore, it creates the sense of awareness among the individuals and helps in
enhancing the existing skills required while working in marketing area. Also, training helps to
increase the motivation of individual so that certain roles and jobs might be performed in well
mannered.
Analysing philosophical issues relating to education and training
There are various philosophical issues that are related with the marketing specialist area
that is as follows:
Indoctrination: