Technological Advancements in Toyota: Competitors, Suppliers, Internal and External Matters, and SWOT Analysis

RUNNING HEAD: Technological Advancements
Technological Advancements

Technological Advancements 1
Contents
Introduction......................................................................................................................................2
Company Background.....................................................................................................................2
Competitors......................................................................................................................................2
Suppliers..........................................................................................................................................3
Internal and External Matters..........................................................................................................3
SWOT Analysis...............................................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Technological Advancements 2
Introduction
Technology can be defined as the processes, principles, and nomenclatures of the conspicuous
arts, specifically those in which the application of science is involved, and are considered to be
useful as it promotes the benefit of the society. With the passage of time, a number of
advancements have taken place in the field of technology. Australia is known for the adoption of
new technologies at a faster rate as compared to the other countries of the world. This report is
based on the company Toyota and provides details on its competitors, suppliers and internal and
external matters along with an analysis of its strengths, weaknesses, opportunities and threats.
Company Background
Toyota Motor Corporation or Toyota is the multinational automotive manufacturer having its
headquarters situated in Aichi, Japan. The company is the world’s market leader in terms of
hybrid electric sales and is considered among one of the largest companies to encourage the
adoption of hybrid vehicles in different parts of the globe.
Toyota is known for the production and management of motorsport along with effective
advertising and handling of business operations in Australia. Over a period of time, it has been
observed that Australia has many Toyota cars. The increased sales of Toyota cars in Australia
are the result of the adoption of updated technology by the company (Ruttimann & Stöckli,
2016).
Competitors
In Australia, Toyota has been able to lead the market by marking its name among the top selling
cars of the year 2017. Toyota Hilux was on the top of the list. However, the competitor cars
include, Ford Ranger, Mazda 3, Hyundai i30, Mazda CX- 5, Hyundai Tucson, Holden
Commodore, and Mitsubishi Triton. The tastes of the Australian customers in cars have changed
a lot over the past few decades. Strong competition is faced by Toyota due to exceptional power,
performance and technology of these competitors (Chiarini & Vagnoni, 2015).
The competitors are also not behind in terms of development of effective technology. They are
also developing intelligent vehicles through semiconductors and control systems by way of