International Business across borders - A Case Study on Toyota

RUNNING HEAD: TOYOTA
International Business across borders

TOYOTA 1
Contents
Introduction......................................................................................................................................2
Company overview..........................................................................................................................2
Competitive Dynamics....................................................................................................................2
Market conditions............................................................................................................................2
Knowledge Management.................................................................................................................4
Innovation........................................................................................................................................4
Conclusion.......................................................................................................................................4
Bibliography....................................................................................................................................6

TOYOTA 2
Introduction
The research report is prepared on the title ‘International Business across borders’. The
first section provides a brief overview of Toyota. It includes market conditions faced by the
company with respect to Australia. The next section focuses on Toyota’s role in knowledge
management and innovation. The key purpose of the report is to pour light on some of the
important aspects of Toyota in Australia. Additionally, it provides an opportunity to upgrade the
knowledge based on the given title.
Company overview
It is a multinational vehicle manufacturing company from Japan. It was one of the
companies with fastest-selling cars and nameplates. It has also emerged as a leading green brand.
As per the research, it is studied that Toyota has a leading market in 28 countries including India
and Australia (Liker, 2012).
Competitive Dynamics
In order to lower down the competition and attained a specific position in Australia and
global market, Toyota has relied heavily on Knowledge management system and Innovation
techniques. It has also adopted sustainable practices like development of hybrid vehicles.
Additionally it provides more valuable, innovative, reliable and green vehicles from competitors
like Ford and Honda (Forbes , 2016).
Market conditions
As per the research, it is examined that Toyota has sold around 6.6 million vehicles in
Australia. It has around 1300 employees that are serving Australian customers. Its strength of
high number of employees suggests that it has subsequent demand for its vehicles. Despite
Japan, Australia acts a good international market for Toyota. It was one of the leading companies
in Australia with a sales growth rate of 3.3% and industry growth rate of 0.9% (Toyota , 2017).
Its high sales growth was one of the factors that have assisted the company in achieving a
respectable market position. Thus, it suggests that Toyota attained a fine market conditions in
Australia (Toyota , 2017).