Technology and Marketing Assignment
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Added on 2020-03-16
Technology and Marketing Assignment
Added on 2020-03-16
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Technology and Marketing1TECHNOLOGY IN MARKETINGStudent’s NameUniversityDate
Technology and Marketing2Technology and MarketingFor any organization to be successful in the market there is need to have an understanding of what is taking place in the world around the business operations. Some of the factors that are in the surrounding of a particular organization determine the rate at which it will succeed in the days to come. Marketing should be the central point of concentration as it ensures that the products reach the customers and the organization makes a profit. In the 21st century, technology has been integrated into marketing which has changed the way companies reach out to customers as well as run internal affairs that are related to distributing products and services. The technological factors take into consideration the rate at which technology is advancing and how much integration does a company needs to have for a successful business regarding the realization of company goals (Ghauri, 2010). The United Arab Emirates is a state that is technologically evolving with new ideas being launched in the market. It would be an excellent opportunity for a company in the United Arab Emirates that offers technology products and services to enter the market both locally and globally as long as they are in line with what is expected.Custom is a company in the United Arab Emirates that offers services in all technological-related fields ranging from computing devices and well as offering services that are related to preventive and corrective maintenance. In its vision, Custom intends to reach customers that are located in different parts of the world. To achieve the goals, technology is oneof the tools that will be used in marketing as research has shown that majority of the world population have access to the internet. One of the marketing benefits that have been achieved through technological advancements is communication both internally and externally.
Technology and Marketing3The heart of every marketing strategy that is used by an organization is the communication. One aspect of communication that is utilized is making the users aware of an existence of a product or a service in the market. Technological tools have been a development that links the organization to the stakeholders to make the management easy. The management of the organization needs to analyze the new technology to get the ideas about the various designissues related to offering technological services towards the meeting the needs of the customers as well as increase the profit margin levels. When an organization is informed on the emerging issues in the line of the product and services it produces, it makes it remain competitive. The information that should be greatly invested on is how the organization will utilize innovative ideas to bring changes in the use of technology to provide quality services in UAE. Innovative ideas in this context aim at reducing the production cost and maximize profit through technology.If an organization is unable to adapt to the ongoing technological changes, then, it is destined to lag behind its competitors in the market. It is essential for the Custom to focus on specific factors such as cost and reliability which is related to technical elements of marketing in the company service provision (Rohani, Golbarg, and Mutasim, 2014).The technological tools that are widely used to link the organization and the stakeholders include websites and mobile apps. With automation being one aspect of technology in an organization, marketing operations are moved from being manual and become digitized where anorganization can post what they offer regarding product and services to websites and mobile apps(Doole and Robin, 2008). Ordering and payment processes have been made easy where the customers can request their products and services without necessarily moving from to the premises of the sellers.
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