Assessing Impact of Technology and Corporate Social Responsibility on AB Foods Plc

BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION.....................................................................................................................................2
TASK 1.......................................................................................................................................................2
Assessing impact of technology and innovation and how it has affected profits, progress and sales of
AB Foods Plc..........................................................................................................................................2
TASK 2.......................................................................................................................................................4
Evaluating importance of corporate social responsibility for the AB Foods Plc......................................4
Applying Archie Carroll’s CSR concept in the context of organization..................................................6
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Business environment considered as combination of factors and key elements that
significantly influence functions and operations of organizations whether it is small or large,
public or private. Each factor put direct impact on existing and in the future practices of a
company, in two manners such as positive and negative as it relies upon extent of factors. The
current assignment will be based on AB Foods Plc, which falls under category of leading British
international food retailing and processing organization in the London, UK. The study will
explain technology & innovation impact upon organization and how it also affected its sales,
growth and profitability. Furthermore, lastly the report will define significance of corporate
social responsibility for chose firm, by applying Archie Carroll’s CSR model.
TASK 1
Assessing impact of technology and innovation and how it has affected profits, progress and
sales of AB Foods Plc
In the world of business, it is quite challenging and risky to run a venture or organization
within a specific industry. AB Foods Plc is one of those organizations that effort to enhance its
operational efficiency and increase profitability, for which it may take varied elements or forces
into its consideration such as innovation and advanced technologies.
Impact of innovation upon organization success, profits and growth-
Innovation refer to process of developing new and innovative product or service, which
contribute to provide unexpected benefits to a company in term of increasing revenue the most. It
may put positive impact on brand image of chosen firm (Nimfa and et.al., 2021). For example,
Associated British Foods is a diversified global food, retail and ingredients group firm that
operates within 53 nations. Innovation in term of new range of vegan food items may affect
positively upon organizational continuous success within retail industry, where key rivals already
existing and developing plan to give tough competitive to well-known firms like chosen one. It
helps to retain potential customers and gain the attention to new who tend to buy quality items
from the most trusted food brand in the nation just like AB foods Plc, because it takes better care
of what people expect from and how to satisfy their need, which in return contribute to increase
number of customers visit, then extent of sales and finally profits margin of enterprise that is so

important and beneficial for its rapid progress (Dalgıç and Fazlıoğlu, 2021). It can be said that
successful exploitation of unique ideas and concept is significant and valuable to a firm as it
enables it to enhance process of selling goods, bring new items and improve existing according
to current market needs.
On the other hand, innovation may put negative impact on sales and productivity as well
as profits margin of companies, when new idea may do not work appropriately due to lack of
understanding about current market expectations from a brand, lack of strategic planning and
strategy formation & implementation into practical way. Selection of effective and useful
innovative idea in term of offering vegan food items, may contribute to increase sales and effect
on organizational progress in positive way as in recent time population within any nation may
prefer to purchase vegan food products because these are good for health. When firm offer each
item with paper packaging system, it may retain profitable customers who conduct repeated
purchase activity and also refer other do not so, which increase profits margin of brand.
Impact of technology upon organizational progress, sales and revenue-
Just like above, there are varied components and forces accessible in the corporate world
that affected sales, operations and growth of many companies. Technology is one of those
elements that put positive impact on AB Foods Plc, revenue in term of increasing speed or
operation effectiveness of production as well as marketing department (Fu and et.al., 2021).
Robotic technology may affect positively upon productivity of company when it adopts and
utilize at workplace to pack food items and deliver on time to customers, without making any
major mistakes that affect negatively upon brand image and market reputation. In today’s
competitive business environment, each firm whether it is large or small, consider varied
approaches in term of technology implementation at their working areas according to needs, size
and requirement, which help to enhance their performance level and also support to grow
ventures excellently (Ballestar and et.al., 2021).
Technology in the context of marketing department also play vital role in term of putting
positive impact on their productivity, which directly or indirectly may contribute in increasing
sales, generating revenue and progressing brand rapidly. For example, Instagram as social media
channel is the best and most advanced technology in this world that made a marketer capable to
promote their venture or company in excellent way and take pleasure of maximizing web traffic,