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MKTG 3511 - Technology In Market Research Report

   

Added on  2020-03-01

8 Pages1793 Words89 Views
Running head: TECHNOLOGY IN MARKETING RESEARCH Technology in Marketing ResearchName of the StudentName of the UniversityAuthor Notes

1TECHNOLOGY IN MARKETING RESEARCH Table of ContentsIntroduction:...............................................................................................................................2Method used in Marketing Research using technology.............................................................2Advantages in data analysis.......................................................................................................3Initiation of new research roles..................................................................................................5Conclusion and Recommendations:...........................................................................................5Reference....................................................................................................................................7

2TECHNOLOGY IN MARKETING RESEARCH Introduction: There is a significant impact that Technology has created in market research inmodern days. Data collection which is one of the essential parts of marketing Research wasearlier done through manually and also has to be recorded in Manual notebook. With theintroduction of digital technology it is easily possible for all marketing research companies toeasily collect store and process valuable relevant information in the domain. Technology hasalso enabled various effective tools that can be used in marketing research. The aim of the current report is to discuss the positive impact of Technologymarketing research in today's business environment. The outcome of this report will helpResMarket Pyt, which is the Sydney based market research firm to adopt the technology. Thereport will therefore help the stakeholders of the company to understand the importance ofadopting digital technology and the way it can help their business to improve in spite of thehigh cost that are involved in its adaptation. Method used in Marketing Research using technology Marketing research is an important part of Data Collection process from the externalmarket environment, which ultimately helps in the process of making business and marketingplan for a business organisation. It is important for all marketing Research Organisation touse the best methods in research that is enhanced with the help of latest technology. Winerand Neslin (2014), have suggested that it is important to define the problem of research inmarketing which is the primary step. In the subsequent step it is important to propose aperfect Research Design. Due to the implication of Technology, it is important for the marketresearchers to develop separate design that can help to enhance the overall process of DataCollection and sampling.

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