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MKTG 3309 - Advantages of Using Technology in Marketing Research Report

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British Columbia Institute of Technology

   

Technology in Marketing Research (MKTG 3309)

   

Added on  2020-03-02

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The MKTG 3309 - Advantages of Using Technology in Marketing Research report, will discuss the advantages of using technology in marketing research in the modern business environment. The result of this report will help the ResMarketPty Company which is a Sydney-based marketing research firm, evaluate the importance of implementing technology in their marketing research activities. the process of implementing Technology in marketing research work. 

MKTG 3309 - Advantages of Using Technology in Marketing Research Report

   

British Columbia Institute of Technology

   

Technology in Marketing Research (MKTG 3309)

   Added on 2020-03-02

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Running head: TECHNOLOGY IN MARKETING RESEARCH Technology in Market Research Name of the StudentName of the UniversityAuthor Notes
MKTG 3309 - Advantages of Using Technology in Marketing Research Report_1
1TECHNOLOGY IN MARKETING RESEARCH Table of ContentsIntroduction......................................................................................................................................2Advanced marketing research method with application of Technology.........................................2Advanced level of Data Analysis....................................................................................................3Opportunity for new job roles..........................................................................................................4Conclusion and Recommendations:................................................................................................4Reference.........................................................................................................................................6
MKTG 3309 - Advantages of Using Technology in Marketing Research Report_2
2TECHNOLOGY IN MARKETING RESEARCH IntroductionThe current report will discuss upon the advantages of using technology in marketingresearch in the modern business environment. The result of this report will help the ResMarketPty Company which is a Sydney based marketing research firm, evaluate the importance ofimplementing technology in their marketing research activities. Currently there are many internalstakeholders within the company, who are complaining about the high cost that are involved inthe process of implementing Technology in marketing research work. Nevertheless it isimportant for them to understand the significant facts that are associated with technologyinvolvement in marketing research. This can help the company to provide better marketingresearch result by accurate data processing and analysis. Advanced marketing research method with application of TechnologyIt is important for all business firms to conduct extensive marketing research that is anessential part of implementing business plan by understanding the external market environment.In this context, the marketing research firms need to rely upon the latest technology in order toprovide better and accurate research result. The defining of the research problem in marketingresearch is a primary task that can help the investigators to focus on certain issues (Winer andNeslin 2014). Implication of Technology has also helped in improving the Research Design thatis currently used in all marketing research.Huang et al. (2016), have mentioned that Data Collection process is an important stepthat has it been developed with the help of technology in marketing research. It is essential forthe market researchers to avail huge amount of data in order to provide more accurate researchresult. Currently, the online surveys are believed to be one of the most effective and popular
MKTG 3309 - Advantages of Using Technology in Marketing Research Report_3

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