Impact of Technology on Workplace Transformation: A Case Study of Aston Martin

This research paper explores the impact of technology on workplace transformation and the requirements needed for employees to carry out their roles and collaborate. A case study of Aston Martin is used to illustrate the concepts of workplace transformation, the impacts of digital technology, and the different ways Aston Martin can improve organizational performance.

Unit 11 Research
Project

INTRODUCTION
In an organization number of people working collectively by showcasing their skills and
abilities to work that supports to develop organizational performance and productivity. The
workplace transformation is the important part of digital transformation and creating business
cultures that attract, inspire, and retaining top talent people by providing right activities. This is
most important for each organization to understand the need and wants of their employees and
provide them right suggestions to work effectively. If employer provides a facility of workspaces
transformation then it will be opportunity to grow their business. Technology is growing faster as
it make easier task by managing all functions and activities effectively. Internet of Thing is the
wider concept of connecting any device to the internet and to other connected devices. This can
be used to connect more than one computer and manage the work accordingly (Meske, and
Junglas, 2021). As pandemic occurred in whole world where it became difficult to operate
business from the offices where technology is being used by business concern to continue their
activities and functions via internet of thing. To understand about workplace transformation
Aston Martin has been selected that is independent British manufacturer of high-end sports
vehicles and grand tours. Lionel Martin and Robert Banford formed the group in 1913. The
company has over 160 dealerships in 53 countries, making it a global automaker. The company's
headquarters and principal production of sports vehicles and grand tourers are located in a 22-
hectare (55-acre) complex close to the Jaguar Land Rover Gaydon Centre in Gaydon,
Warwickshire, England. The organization's production and selling activities were restricted by
Covid-19, but the deployment of IOT enabled them to continue to govern their business. The
report covers aims and objectives, literature review, research methodology, and ethical
consideration that supports to develop understandings.
RESEARCH AIMS AND OBJECTIVES
Research Aims: “To identify the impact of technology and the requirements needed for
employees to carry out their roles and collaborate in workplace transformation”. A case study of
Aston Martin.
Research Objectives:
• To explain the concepts of workplace transformation.
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• To identify the impacts of digital technology and the requirements needed for Aston Martin’s
employee to carry out their roles and collaborate.
• State the different ways could be used by Aston Martin to improve organizational performance
by following workplace transformation.
Research questions
• What is the concepts of workplace transformation.
• What are the impacts of digital technology and the requirements needed for Aston Martin 's
employees to carry out their roles and collaborate.
• What are the different ways could be used by Aston Martin to improve organizational
performance by following workplace transformation.
Research rationale
The reason behind conducting research is to know about how technology is impacting on
business and employees who are working in an organization. Technology is the practical
application of scientific knowledge, particularly in industry, where it is utilised to make work
easier and more cost-effective. This is important for each organization to analysis the market and
come to know what new technology is running in business environment and how it is used to
operate their business effectively. The researcher has got topic from tutor and conducting the
research that will help to improve knowledge about technology and uses that could aid in the
efficient management of all functions and activities Furthermore, researchers will have a better
understanding of how to improve current performance, which will help to boost organisational
productivity and profitability. (Trenerry, Chng, Wang, Suhaila, Lim, Lu, and Oh, 2021).
Research scope
The scope of research is greater as it involves longer description of technology which is
used by business industries while operating their business. This states how new technologies are
used by companies and how it maintain all functions effective. The researcher is having major
role as it receive the topic and conduct analysis that supports to manage all functions and
activities effectively. in other words, current research is within boundaries where research project
will be performed properly by collecting sources and information properly regarding specific
topic.
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LITERATURE REVIEW
A Literature review is the overview of previously published works on a specific topic as it
helps to collect information and maintain higher performance. The term in relation to research is
fully scholarly paper that works on book and article. This is important for each individual to
conduct analysis and come to know what type of information should be collect that could help to
accomplish research objectives. A literature review in relation to current research explained
below:
To explain the concepts of workplace transformation.
As per opinion of Singh, Kumar, and Ahmad (2020), A workplace transformation is the
activity in which individual and employees rethinks about workspaces for the purpose of
accommodate different kind of work, technology, and workers that are used to operate the
business and develop productivity. It has seen that if there are good working places then
employees show their interest to work continuously and give their supports to accomplish
business goals. It is critical for each industry to understand what their employees desire and to
provide them with workspaces that enable them to efficiently manage all functions and activities.
This also aids in the improvement of current performance and the development of organisational
productivity. In other words, workplace transformation is all about using workplace change
initiative as a catalyst. This is sued to change the business activities into modern framework and
get complete the business activities continuously. In relation to Aston Martin, workplace
transformation is being used by employer by providing opportunity of dynamic workspaces that
supports to make feel comfortable to their staff and develop the organizational performance. The
management of such organization is having a vital function who analyses the demands of their
employees and allows them to work dynamically, which can assist run a firm more efficiently
and enhance profits.
To identify the impacts of digital technology and the requirements needed for Aston Martin’s
employee to carry out their roles and collaborate.
According to Kane (2019), Digital technology is defined as methodology which is used
by companies for the purpose of providing information, keeping store, and developing the
organizational productivity. It has seen that technology is growing faster where it became
important for business concern to analysis the market and introduce new products as well as
services which can help to regulate the business continuously and supports to develop business
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productivity. This technology allows huge level of information to be flattened on small storage
devices that can simply conveyed. Internet of thing is impacting positively on business
performance such as it brought new technology and working method to manage the work and
supports to increase business performance. With the help of digital technology Aston Martin
continued their production, selling, and payment process in covid1-19 period that supported to
continue their business and increase the profitability. Internet of thing also helped employees in
chosen organization to carry out their roles and collaborate by managing changes and improving
the business production. The employer and employees of such organization could maintain
effective and clear communication with the help of telephone, e-mails, and social media that can
help to understand the needs of each other and put efforts to fill them. This also helps to bring
changes in existing work and supports to develop the organizational performance. The
employees who are working in chosen organization feel comfortable while working as they
understand their roles and perform it carefully by using digital technique that supports to develop
the organizational performance and productivity (Feroz, Zo, and Chiravuri, 2021). There are
number of an employee who works collectively by sharing their information and bring new
changes with the help of technology. The Internet of thing is also used to make digital payment
to their staff and suppliers that stated that it impacts positively on business performance. The
technology provides different opportunities to manage their work and bring new activities for the
purpose of growing their business accurately. Internet of thing is the effective source of
technology is used by each individual and business industry to stay connected with others via
using mobile devices, e-mails, and social media that used to share information and complete the
business the goals.
State the different ways could be used by Aston Martin to improve organizational performance
by following workplace transformation.
According to Hamburg (2019), Internet of Thing is the part of digital technology used by
people to share their information, and opinion with those that can assist in the operation of a firm
and the development of organisational productivity. The workplace transformation is the
rethinking of workspaces where employees can work properly as per their comfort that can help
to perform well in changing environment and increase the business performance. This is most
important for each organization to analysis the market and knows what activities should be
introduced by employer for the purpose of improving business performance. In relation to Aston
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Martin, workplace transformation is the activity in which employer allows their staff to work
flexibility as it supports to perform all roles and responsibilities clearly. There are different ways
could be used by chosen organization to improve their business performance such as:
Conducting the research and development programme – This ways states to start any
kind of business and activities there is need to conduct the market analysis or research as it helps
to know how a business could grow and manage the business activities. In relation to Aston
Martin, management conduct the market analysis with the help of Internet of thing that support
to bring new activities and performance. This also helps to increase the organizational
productivity and profitability in changing environment and supports to accomplish business
goals (Hur, Cho, Lee, and Bickerton, 2019).
Integrated digital marketing – This could be explained as effective way in which
organization used different activities to marketing their products and services that influenced
number of customers and encouraged to make buying decision. In relation to Aston Martin,
management follows workplace transformation and make the use of Internet of things that can
help to marketing their new car model, helps to increase the organizational sales and
profitability.
Maintaining effective communication – Another method utilised by employers to
maintain good communication between employees and customers that can aid in the
development of organisational performance and productivity is through the usage of social
media. It has been observed that if proper communication and methods are not in place, it will be
difficult for organisations to continue their commercial operations and performance. In relation
to Aston Martin, telephone, social media, e-mail, snap chat, and others are effective source of
digital communication which is used to maintain right and effective communication. This helps
to increase the organizational productivity and profitability.
Creating sustainable environment – Due to pandemic many businesses have been
closed where it has become critical for businesses to implement new technology and activities
that can aid in the creation of a sustainable environment and the maintenance of higher
performance. In relation to Aston Martin, management is playing important role as it make the
use of Internet of thing that can help to reduce wastage and build customers trust that supports to
increase number of customers and develop organizational profits.
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From the above it can be explained that Internet of Thing is very useful technology for
Aston Martin and other companies as it helps to share information via using digital tools such as
phone, social media, emails, and others that can help to operate their business regularly and
increase the profit margin.
RESEARCH METHODOLOGY
Research Methodology is the activity in which a researcher conducts research after
receiving specific topic that can help to develop the organization. This methodology
encompasses the way in which it intend to carry out their research. This refers to conducting
research by analysing the market that can help to develop understanding and skills properly. The
research methodology in relation to current research defined below:
Research Philosophy – This is an important part of research methodology which is
classified into ontology, epistemology, and axiology. This is important for researcher to analysis
the activities and maintain the higher performance. The involving part is interpretivism, and
positivism. Interpretivism is a branch which is focused to the assessment the differences between
human as social factors. The positivism philosophy considers natural scientist in which all data
has been collected for the purpose of reaching positive outcomes. In relation to current research,
positivism approach has been used by researcher as it helps to collect the data on hypothesis
basis that provides quantifiable observations and according to statistics.
Research Approach – The approach in relation to research is considered as methodology
which has been adopted to conduct the study. This mostly entails the selection of research topics,
and the conceptual framework used aids in the proper conduct of the study. This entails using
both an inductive and deductive approach to effectively manage all data. In regard to current
study, researchers are employing a deductive method, which can aid in the development of
understanding and information about a certain issue, as well as the management of all functions
and activities.
Research Strategy – This could be explained as systematic process of how a research is
conducted to solve an inquiry problem. It should be recognised that a research methodology is
different from research method. This involves experiment research, action research, interviews,
surveys, case study, or systematic literature review. In relation to current research, survey and
case study is being used by researcher that could help to develop the knowledge and skills
effectively (Mancl, and Fraser, 2020).
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Choices – This outlined the methodology in which effective option is taken by researcher
that supports to develop the knowledge and skills effectively. The current research is about use
of internet of things which is used by business organizations for the purpose of operating their
business in pandemic period and supports to develop the business productivity. This involves
mono, mixed, and multi method to conduct research. In relation to current research, Mono
method has been used by researcher as qualitative research will be used by researcher that will
help to manage all functions and activities effectively.
Time horizon – This is a fixed point in the future at which certain processes will be
reviewed or presumed to conclude, which is referred to as the planning horizon. This is
important for an individual to analysis the functions and activities which are used to bring
changes and complete the process in certain period of time. This consider cross sectional and
longitudinal. The current research is about how digital technology such as Internet of Things
affected the organizational performance and supports to carry on employees roles that can help to
develop business productivity. In relation to current research, cross sectional horizon is being
used by researcher that can help to manage all functions and activities effectively so that
business can be grow and supports to develop productivity.
Techniques & procedures – While conducting research there is need to have proper
knowledge and skills about data collection techniques which are used to collect information and
data. It will be difficult to regulate and operate their business-related activities if there is no
acceptable strategy. This entails the use of primary and secondary data collection methods to
manage business processes. In the current study, researchers who have been given numerical and
statistical data in relation to a certain issue and help to accomplish commercial tasks employ
quantitative techniques. Furthermore, researchers employed both primary and secondary data to
collect data and information about how the internet of things has been used by businesses to
make work easier and faster, which can aid in the normal operation of a firm and assist the
development of organisational productivity (Ernstsen, Whyte, Thuesen, and Maier, 2021).
Sampling – This could be explained as process and procedure which used in statistical
analysis that can help to maintain group of observations from the larger population. This is
important for each individual to analysis the all functions and activities as it supports to bring
changes and make decisions accordingly. The current research is about internet of things which
is used by business concern for the purpose of bringing changes in their existing work and
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supports to develop the organizational productivity. In relation to current research, random
sampling method has been selected out of them 40 people has been selected as they are
employees of chosen organization and working by managing all functions and activities.
QUESTIONNAIRE
Q1) What is your gender?
a) Male
b) Female
Q2) Do you have knowledge about Internet of thing as technology?
a) Yes
b) No
Q3) What is internet of thing?
a) Interconnection via internet of computing devices
b) Way of transforming information
c) Uses to manage the all work and activities
Q4) What Kind of techniques has been Developed or Applied for IoT-Based?
a) Cloud computing
b) Processing the real time queries
c) Remote object verification technique
Q5) What is the concept of digital technology used by companies to operate their business?
a) Process of using technology
b) Enables immense amount of information
c) Used to introduce new products and services
Q6) What are the importance of internet of thing?
a) This is the activity and ability of track and monitor things
b) This is used to reduce the workload when smart devices are doing most of the work
c) Use to save the money and resources smartly.
Q7) What the impacts of digital technology (Internet of thing)?
a) Positively
b) Negatively
Q8) Recommendations
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INTERPRETATION
Q1) What is your gender? Frequency
a) Male 15
b) Female 25
Interpretation – From the above it has been interpreted that total 40 employees have been
selected by researcher to complete their research by asking about particular topic. 25 out of 40
were females and 15 were who shared their opinion (Bertani, Raberto, and Teglio, 2020).
Q2) Do you have knowledge about Internet of thing as technology? Frequency
a) Yes 22
b) No 12
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Interpretation – From the above it has been determined that 22 out of 40 employees who was
working in Aston Martin have knowledge about internet of thing as it is digital technology which
is used by employer and employees to complete their work and bring innovation in their
functions and activities. Moreover, remaining 12 employees does not have knowledge about
internet of things as they feel complex while using IOT and new technology.
Q3) What is internet of thing? Frequency
a) Interconnection via internet of computing devices 15
b) Way of transforming information 15
c) Uses to manage the all work and activities 10
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Interpretation – From the analysis it can be interpreted that as per 15 people internet of
thing is the interconnection via internet of computing devices, as per other 15 people it is the way
of transforming information, and remaining 10 people said, it is the way of using and managing
all work in less period of time. This can help to collect data and manage activities.
Q4) What Kind of techniques has been Developed or Applied for IoT-
Based?
Frequency
a) Cloud computing 20
b) Processing the real time queries 10
c) Remote object verification technique 10
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Interpretation – From the above it has been explained that as per 20 people cloud
computing is the technique that has been developed for running business, as per 10, it processing
the real time query is other technique, and as per remaining 10 remote object verification
technique is another tool which is used by business concern for the purpose of bringing changes
in existing performance.
Q5) What is the concept of digital technology used by companies to
operate their business?
Frequency
a) Process of using technology 12
b) Enables immense amount of information 13
c) Used to introduce new products and services 15
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Interpretation – According to 15 respondents, digital technology is used by Aston
Martin to bring new products and services, 13 people said it enables huge amounts of
information, and the remaining 12 people said it is a technique of employing technology to assist
a firm work effectively (Ansari, and Mayrhofer, 2020).
Q6) What are the importance of internet of thing? Frequency
a) This is the activity and ability of track and monitor things 10
b) IOT is used to communicate and sharing information smoothly 10
c) Use to save the money and resources smartly. 10
d) This is used to reduce the workload when smart devices are
doing most of the work
10
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Interpretation – From the above it can be interpreted that 40 employees who are divided
equally in group of 10-10 said IOT is important as it shows activity and ability to track and
monitor things, to communicate and share information smoothly, save the money and resources
smartly, and reduce the workload when smart devices are doing most of the work.
Q7) What the impacts of digital technology (Internet of thing)? Frequency
a) Positively 38
b) Negatively 2
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Interpretation – From the above it can be explained that digital technology such as
internet of thing is the important aspects that used by Aston Martin in their organization for
managing work. As per 38 employees Internet of things is impacting positively as it helps to
collecting information from different sources, and remaining 2 people it impacts negatively.
CONCLUSION
From the report it can be concluded that digital technology is used by companies for the
purpose of running their information and transforming information effectively. Aston Martin has
been used Internet of thing for sharing information and data smoothly. The researcher has been
used deductive approach, positive research, and primary as well as secondary method to collect
data that supports to complete the research in certain period of time.
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REFERENCE
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