Impact of staff motivation schemes on employee retention: A case study of Aston Martin

This research proposal aims to identify the impacts of staff motivation schemes on employee attraction and retention at Aston Martin. The proposal covers literature review, research methodology, and research questions.

Research Proposal
(Topic: Impact of staff
motivation schemes to
employee retention)
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Table of Contents
Table of Contents.............................................................................................................................2
Title: “To identify the impacts of staff motivation schemes to employee attraction and retention”.
A case study of Aston Martin..........................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Aims and Objectives....................................................................................................3
Rationale......................................................................................................................................4
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY....................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE................................................................................................................................10
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Title: “To identify the impacts of staff motivation schemes to employee
attraction and retention”. A case study of Aston Martin
INTRODUCTION
Talent management is the continuous process of arranging the people and resources at the
workplace which can help to managing the higher performance. For each organization it is
important to have good knowledge and understanding about human resources as it understand
the employee’s requirement and provide them right suggestions which can help to develop the
organizational performance. Talent management is the strategic process of getting the right talent
on board that can help to grow the optimum capabilities that can help to increase the business
activities. In an organization number of people are working continuously who understand the
culture and perform their roles and responsibilities clearly (Asaari, Desa, and Subramaniam,
2019). This is the process of identifying the talent gaps, vacant positions, and sourcing the
employees at the work place which can help to develop the business productivity. To understand
about this Aston Martin has been selected that is British independent manufacturer of luxury
sports cars and grand tourers. This organisation was founded in 1913 by Lionel Martin and
Robert Bamford. The management is playing the important role who conduct the analysis and
introduce the new products with the help of employees. This can help to managing the all
resources and capital effectively. The proposal covers aim and objectives, research questions,
literature review, and methodology that will help to complete the report.
Research Aims and Objectives
Research Aims
“To identify the impacts of staff motivation schemes to employee attraction and
retention”. A case study of Aston Martin
Research objectives
 To identify the concept and value of talent management at the workplace.
 To identify the impacts of staff motivation schemes that used by organization to
attracting and retaining the employees.
 To state the various benefits of employee motivation schemes getting by Aston Martin to
develop the organizational performance.
Research Questions
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 What is the concept and value of talent management at the workplace?
 What are the impacts of staff motivation schemes that used by organization to attracting
and retaining the employees?
 What are the various benefits of employee motivation schemes getting by Aston Martin
to develop the organizational performance?
Rationale
The present investigation is about talent management schemes which is used by organization
for the purpose of developing the business activities and performance. Talent management is the
activity of organizing, directing, and resourcing the employees at the workplace which can help
to accept the challenges and complete the task effectively. Talent management is the important
aspects for each industry as it understands the customer’s requirement and provide them
optimum benefits which can help to develop the organizational productivity. The reason of
conducting this research is to gather the information about employee motivation schemes which
should be use by company to attract and retain the people at the workplace. This is conducted in
personal and professional context in the form of understanding about motivation schemes that
used to develop the personal and professional abilities (Potipiroon, and Wongpreedee, 2020).
LITERATURE REVIEW
To identify the concept and value of talent management at the workplace.
As per view point of Haddon (2018), Talent management is the strategic management
process which is used to involving methods and activities to manage and upgrade their skillset
that can help to managing the all functions. Every organization should be follow the talent
management practices and its related working which can help to develop the business functions
effectively. This concept is useful for organization for the purpose of placing the right people at
the right place which increases the business activities. The management is require to understand
the employee needs and make efforts to fill them which can help to attain the business goals. In
relation to Aston Martin, human resource management is needed as it uses to organise,
managing, directing, and controlling the business activities which can help to increase the
business performance and maintain the higher performance.
To identify the impacts of staff motivation schemes that used by organization to attracting and
retaining the employees.
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According to AMARE, (2020) Staff motivation is the level of commitment, energy, and
innovation that used by management to holding their staff and getting the work done. When
number of employees are working in organization it is important to focus on motivation and its
related activities that can help to develop the business performance. In relation to Aston Martin,
motivation schemes are used by employees for the purpose of retaining and attracting the
employees effectively. The monetary schemes still have in motivation that should be use by
organization as it can fill the employees demand and ensure them to be hold in organisation.
Staff motivation schemes impacts positively on each organization as it helps to make feel good
and important at the workplace, managing the all functions and activities and getting the work
done from all employees which can help to develop the organizational activities and profitability
in the changing environment.
To state the various benefits of employee motivation schemes getting by Aston Martin to
develop the organizational performance.
As per view point of Spisakova (2019), Employee motivation is highly connected with
employee engagement that means all staff should be involve in organizational activities and
managing the higher performance. Motivation is the important activity for each organization as it
influences the employees and retain them at the workplace for long period of time. In relation to
Aston Martin, human resource management is playing the important role as it conduct the
analysis and needs of employees make efforts to fill them that motivates employees. The benefits
of employee motivation schemes are defined below:
Higher productivity level – If employees are motivated and work faster, then it leads
more output. The management of Aston Martin uses the motivation schemes which can help to
increase the productivity level by managing all functions.
More innovation – With the help of motivation it become easier task for employees to
bring the innovation and continuous improvement in their performance. In relation to Aston
Martin, employees use their skills and bring the new technology in their products which can help
to provide the competitive advantages.
Lower level of staff turnover- Motivates staff are likely to have retain in organization for
long term and be ready to work effectively. In Aston Martin, the level of staff turnover decreases
as it has adopted the motivation schemes which can help to develop the business performance.
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Great reputation and stronger recruitment – As employees are motivated, share their
working experience and feedback with others which influence others to work. Thus, motivation
schemes are beneficial for selected organization which is used to increase the business activities
and performance in changing environment.
RESEARCH METHODOLOGY
Research Philosophy – This can be explained as beliefs and research principles which
are used to collect the information and data in relation to particular topic. This is important for
researcher to select the best philosophy while researching the specific task. This involves
positivism and interpretivism that shows the phenomena in natural environment. The positivism
is related to reality and variation between variable. The interpretivism is related to subjective
interpretation of and intervention in reality that can help to managing the all functions. The
researcher will use the positivism philosophy as it will help to focus on single topic such as
motivation schemes and develop the activities.
Research Approach – This can be explained as relevancy of study that focuses on
hypotheses to the study and managing the all tests in relation to validity of assumptions. This
states how data in relation to particular topic which can help to developing the research
effectively. This covers deductive, inductive and abdicative approaches. The deductive approach
is used to tests the validity of assumptions whereas, inductive approach contributes to new
theories and generalizations. Abductive approach starts with puzzle and surprising facts is using
to devoted their explanation. In relation to current research motivation schemes that used to
attract and retain employees deductive approach will use by researcher that can help to analysis
the data properly (Moodley, and Hove, 2018).
Strategy – This can be determined as planning and strategy which is used by an
individual for the purpose of getting the positive outcomes. In other words, strategy is the step by
step action plan that give direction to their thoughts. This involves experiment, case study,
ethnography, action research and survey which is used to developing the activities. In relation to
talent management and motivation, researcher will use the survey strategy which can help to
gathering the information and manage the performance.
Time Horizon – For each individual and group of people who are involved in particular
topic is require to complete their task in specified time period. This is kind of planning horizon
where investments are held till it needed. This is important for each organization and individual
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to decide the time period for particular project and make efforts to complete the task. This
involves longitudinal and cross sectional horizon which is based on study of phenomenon and
vary to population. The researcher has decided to use cross sectional that will focus on
population which is analysed from onetime data (Jensen, and Bro, 2018).
Data collection and analysis – Data collection is the scale and measurement tool which
is used by an individual to collect the data and arranging it properly. This is important for each
and every individual to conduct proper analysis and managing the functions. The basis of data
collection technique is qualitative and quantitative. The qualitative technique state the
information in relation to topic but not to explain numerical and statistical data. On the other
side, quantitative data showing the graphs, statistical representation and others which can help to
developing the all activities. It has justified that researcher will use quantitative data that will
help to develop the all functions and activities effectively by managing all resources and data
(Riaz, Jamal, and Latif, 2019).
Sampling – This methodology is related to predetermine the number of observation that
is taken from large population. Sampling is the continuous process of determining the accuracy
and completeness of data which is provided by an individual for the purpose of developing the
business activities. The current research is about impacts of motivation schemes that used by
Aston Martin for the purpose of developing their business performance. This involves two
methods randomly, and probability methodology which is used by researcher to develop the
activities and managing all functions. In relation to current research, random sampling method is
used by researcher that can help to receive positive outcomes. The number of population in
relation to current research is 50 who works in the organization and share their experience
(Sonnenstuhl, and Trice 2018).
CONCLUSION
From the report it can be considered that talent management is the activity of management
which used by top executives for attracting, and getting the work done effectively. Talent
management is uses for organising and directing the employees at the working that can help to
develop the business performance. Motivation schemes is needed in each organization as it
builds the confidence level of staff and retain them at the workplace by motivating them. The
employer is require to analysis the employees performance and provide then right suggestions
which can help to develop the business productivity and profitability.
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REFERENCE
Books and Journal
Asaari, M. H. A. H., Desa, N. M. and Subramaniam, L., 2019. Influence of salary, promotion,
and recognition toward work motivation among government trade agency
employees. International Journal of Business and Management. 14(4). pp.48-59.
Potipiroon, W. and Wongpreedee, A., 2020. Ethical climate and whistleblowing intentions:
Testing the mediating roles of public service motivation and psychological safety among
local government employees. Public Personnel Management, p.0091026020944547.
Moodley, S. and Hove, G., 2018. The factors affecting employee motivation and its impact on
organisational performance at an engineering supplies company in Durban, Kwa-Zulu
Natal. Kuwait Chapter of the Arabian Journal of Business and Management
Review. 7(4). p.55.
Jensen, U. T. and Bro, L. L., 2018. How transformational leadership supports intrinsic
motivation and public service motivation: The mediating role of basic need
satisfaction. The American Review of Public Administration. 48(6). pp.535-549.
Riaz, M. K., Jamal, W. and Latif, K. F., 2019. Moderating role of intrinsic motivation on the
relationship of work family conflict and job performance in frontline officers of Islamic
banks. Business and Economic Review. 11(3). pp.161-179.
Spisakova, E. D., 2019. Position of employee benefits in remuneration
structure. Transformations in Business & Economics, 18(2), p.47.
Kant, S., 2018. Factors affecting job satisfaction in educational institutions vis à vis its
managerial implication. Journal of Advances and Scholarly Researches in Allied
Education. 15(6). pp.112-116.
AMARE, T., 2020. THE EFFECT OF MOTIVATION ON EMPLOYEE PERFORMANCE: THE
CASE OF KIFIYA FINANCIAL TECHNOLOGY PLC, ADDIS ABABA
BRANCHES (Doctoral dissertation, ST. MARY’S UNIVERSITY).
Haddon, J., 2018. The impact of employees’ well-being on performance in the
workplace. Strategic HR Review.
Sonnenstuhl, W. J. and Trice, H. M., 2018. Strategies for employee assistance programs. Cornell
University Press.
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Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: “To identify the impacts of staff motivation schemes to employee attraction and
retention”. A case study of Aston Martin
Student name:
Student ID number:
Programme:
College Name:
Intended research start date: 18-01-2021
Intended research end date: 23-06-2021
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
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Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
There are two approaches of recruitment i.e. probability and non-probability. According to
current project, probability sampling will be applied for recruiting 50 employees of Aston
Martin.
Describe the processes you will use to inform participants about what you are doing:
In order to inform participants about the research, e-mail, oral and written presentation as
a process will be selected.
How will you obtain consent from participants? Will this be written? How will it be made clear
to participants that they may withdraw consent to participate at any time?
In order to obtain consent from recruited participants, all information about the research
will be provided effectively that in form of written. In this, researcher can easily without
consent to participate at any time.
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
Yes No
If no, please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
Yes No
Will participants be given information about the findings of your study? (This could be a brief
summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
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Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research: Researcher
Where will the data be stored? In computer system
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further detai
ls:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following:
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
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I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may
arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research
Proposal when submitting to Turnitin.
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