The Changing Role of Telstra

The Changing Role of Telstra 0
Title: The Changing Role of Telstra
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The Changing Role of Telstra 1
Executive Summary
This report summarizes the Telstra’s company background and a case has been
represented on the paradigm shift for SMS and Voice termination. An overview has
been provided on the pricing systems and consumers response. International theories
have been explained with reference to the quality of research conducted and scope of
the project. An overview has been given on the establishment of link with the
international concepts and it is supported by the evidence and original thoughts. Logical
sequence has been given followed by the conclusion.

The Changing Role of Telstra 2
Contents
Introduction....................................................................................................................................3
Concise reporting of action/event.......................................................................................................3
Contextual information of action/event...............................................................................................3
Concepts/theories/models...........................................................................................................4
Explanation of the relevant concepts/theories/models....................................................................4
Review of relevant literature...............................................................................................................5
Quality of research (relevance of the sources used).......................................................................6
Extent of research effort.......................................................................................................................6
Establishing the link......................................................................................................................7
Explanation of the link between the event and appropriate concept.............................................7
Justification and supporting evidence........................................................................................9
Arguments, critique and original thought...........................................................................................9
Logical sequence................................................................................................................................10
Conclusion....................................................................................................................................12
Referencess.................................................................................................................................13

The Changing Role of Telstra 3
Introduction
Telstra is a multi-national Australian company and the company’s performances
have been growing in double digits. Irrespective of the market downturn, the company
has been able to maintain the robust performance through fixed and mobile business
lines. A Telstra and investment partner has seen a downturn in their investment policies.
The consumers may expect that pricing policy will get increased. The pricing policy us
being used as the defense mechanism against the government policies. Communication
sector is undergoing through a rapid change. Advancements of technology and
customer preferences are due to the increased competition from the different operators.
The disruption in traditional market places has caused global corporations to evolve into
a new value chain towards china and other states. .
Concise reporting of action/event
Telstra fundamentally understands the market dynamics of china and its pricing policy..
Indications from the new policies are new network has been driving the competition.
The pricing system is under construction and this is a real challenge for all the retail
providers. The Telstra Company is making every effort to ensure no customer or
supplier is at disadvantage stage (Gerrand, 2010).
Contextual information of action/event
External Environronment
Suppliers are more active respondents to provide better and attention to the customer.
The digital ecosystem comprises of a broader network and this has a direct impact on
demand. Service network providers are under the pressure to provide the customers
with innovative plans and make capital investments. Due to the launch of National
Broadband Network has been immensely focused towards the shaping of the markets.
These changes are going to severely affect the communication regulatory prices.