Telstra telecommunication service has set the 5 C's

Running Head: Marketing 0
Telstra
Marketing
1/27/2019

Marketing 1
Executive Summary
Telstra telecommunication service has committed to play a part in the development of strong
productivity and performance. They have identified their 5 C’s, which also plays an
important role in maintaining a strong commitment. They are also trying to give a tough
competition to their competitors, sustain the growth opportunities, and properly react to the
rapid innovation in technological improvements of the business. In the following, an effort
has been made to discuss customer needs, competitors, business context, and the role of
collaborators as a part of market intelligence. In addition, the discussion has been made on
marketing mix and segmentation, targeting, the positioning of the market.

Marketing 2
Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
5 C’S...........................................................................................................................................3
Market research and intelligence...............................................................................................5
Developing Market strategy.......................................................................................................6
Marketing Tactics.......................................................................................................................9
Recommendation......................................................................................................................11
Conclusion................................................................................................................................12

Marketing 3
Introduction
Telstra is Australia’s biggest and one of the leading telecommunication companies, which
delivers the popular brands in the nation. They deliver the services to provide mobile
broadband services, which is the biggest wireless network coverage in Australia. They deliver
a complete scope of services and strive in all extents of telecommunication as both
internationally and domestically. Their main motive is to improve its position as the
prominent telecommunication and information service organization in Australia as well as to
develop its existence internationally. Telstra originally was Telecom Australia was formed in
1901 by the Postmaster Generals Department until 1975. In 1989, Telecom Australia
becomes the official Telecommunication Corporations for all international and domestic
telephone broadband services. In 1995, Telecom Australia transforms the name to Telstra for
the objective of diversity from other worldwide telecommunication organizations
(McDougal, 2017).
The organization has been trading globally since 1993 as presently Telstra works in around
19 countries over the world. It is determined as dominant telecommunications and
information service provider of Australia with a wide range of products and services that are
promoted to the business, government, and private sectors internationally. Their main
services involve mobile broadband telecommunication services, Advertising & Information
services, and Internet management services, fixed line telecommunication to business across
Australia, wholesale services to other telecommunication service providers, and cable
distribution for subscription services (Gregory, 2018). In the following, an effort has been
made to discuss the 5 C’S of the organization, market research, marketing strategy, detailed
marketing mix and recommendation for the promoting the unique services in the
organization.
5 C’S
The 5 C’S of the organization are-
 Company- Telstra main strength is that it provides multiple synergies across several
products involving cable TV, fixed-line, mobile, and internet. It delivers dominance
of telecommunication services with wide network coverage across Australia. It attains
75% market share and 8.3% mobile revenue growth until the year 2005. Their