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Unit 11: Research Project Assignment

   

Added on  2020-10-22

19 Pages6228 Words242 Views
Business DevelopmentLeadership ManagementMarketingDesign and CreativityData Science and Big DataPhilosophy
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TemplatesResearch Proposal Form.........................................................................................Date...........................................Unit11: Research Project......................................................................................Proposed title ... the strategies employed by business to enter the emergingmarket.....................................................................................................................................................
Unit 11: Research Project Assignment_1

Section One: Title, objective, responsibilities
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INTRODUCTIONGlobalisation is a process by which the people, companies and otherbusiness are linked with international market. They bring their business intothe market to make various strategies to enhance good reputation and increasetheir goodwill. To enter business into different countries social and culturalaspects have major impact on establishment of business. Business usesvarious new strategies to expand their business and earn more profits. Presentresearch is based on Zara company which was founded in 1975 by AmancioOrtega and Rosalia Mera. It is the world largest retails store and their productsare clothings and accessories. Zara had enhanced their brand name in theemerging Market and make it successful. At present, they have approx 10,000stores worldwide. This report includes the research about the Zara company toenter into the global world and various strategies the researcher uses to collectdata regarding that company. Background In this emerging world, every businessman wants to grow theirbusiness and expand their brand name in the global market. Expansion comeswith lot of risk associated with the image of the company and if businessbecomes ready to face the challenges with the competitors, they enter into theemerging market to face tough competition with the competitors.Globalisation provide opportunity to the companies, business and people tobring their business and expand them globally (Globalisation, 2019). Theyprovide various strategies and techniques to promote the business. Nowadayssocial media marketing are the biggest aspect to encourage the businessactivities and employees engaged with the business. They promote theirbusiness through advertisement, campaigns and other techniques to encouragebusiness and also motivate employees to work hard to achieve goals. Zara uses various strategies to enter into market but due to strongbrand position they already cover the image of goodwill among customers.They had set their revenue in 2018 as approx $18.9 billion annually which
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results in high estimated earning for the company. This research evaluates thevarious other strategies which company adopts to make more successful brandname. As there are many competitors in comparison to Zara and they also usemany strategies to attract the customers. Aims & Objectives Aim:“To Outline the strategies employed by business to enter the emerging market- A study on Zara” Objectives To identify the factors which have impact on business while enteringemerging market.To outline the strategies which can be employed by Zara to enteremerging market. To articulate the benefits of entering the emerging market by usingvarious strategies for ZaraTo recommend the effective strategy which can be adopted by Zara Research Questions What are the factors which have impact on business while enteringemerging market ?What are the strategies which can be employed by business to enterthe emerging market ?What are the benefits of entering the emerging market by usingdifferent marketing strategies ?What are the recommendation for the effective strategy which can beadopted by Zara to enter the emerging global market.Section Two: Reasons for choosing this researchproject
Unit 11: Research Project Assignment_4

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