Various benefits and drawbacks of entering the global market

RESEARCH PROPOSAL
(PART 1)

Table of Contents
PART 1: RESEARCH PROPOSAL................................................................................................1
Introduction.................................................................................................................................1
Literature review:........................................................................................................................2
Methodology:..............................................................................................................................4
Timeline:.....................................................................................................................................6
REFERENCES................................................................................................................................9

PART 1: RESEARCH PROPOSAL
Introduction
Title – Various benefits and drawback that are examined by business to enter into global
environment.
Background – The term globalisation means that businesses come together to interact and
influence business matters in respect of operating internationally in global market. The major
concept of having the globalisation is that many business have expanded their operating
activities in local and international market. Globalisation has grown as per the advanced
technology and transportation facility. The products are easily reached everywhere and anywhere
in the global world. There are various benefits and drawback to enter into the global brand. As
many challenges are faced by the competitors to bring their products in the market and make it
unique. Social media marketing plays an important role to attract the customers towards their
brand name in the market. Usually companies spend lot of earning to advertise their product and
services which company are now launching.
Globalisation is discussed under the view point of Sainsbury company. Sainsbury is the
second largest chain of supermarket in UK. It was founded in 1869 by John James Sainsbury.
As per the survey Sainsbury has 1423 grocery stores in UK and out of which 815 are the
extended stores. It holds 16.9% shares in the Market and this company is engaged with 1,86,900
employees working in the company.
Aim and Objectives -
Aims: To assess the impact of emerging global brand on Business Environment – A study on
Sainsbury
Objectives:
 To understand the concept of globalisation in the emerging markets.
 To identify various benefits of global brands for organisation.
 To outline the factors of globalisation that effect business environment.
 To recommend way to reduce the impact of global brand on business environment.
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Rationale – Researcher select this topic to examine various benefits and drawbacks to enter into
the business environment regarding the global brand. The reason to choose this topic s that
researcher has some interest to verify the facts of popular brand name. To accomplish a deep
study on this topic helps them to know more about the company internal working to achieve
targets. Researcher selects this topic as they can gain more knowledge regarding the structure
and target they make to bring products in the market. The strategies they used to challenge their
competitors and promote the services in the market are more interesting to capture by the
researcher. Researcher finds this topic interesting as previous authors had already researched on
this relevant topic and had some knowledge about the company. So researcher adapt this topic as
it had already relevant data to examine the facts and information about the company working
structure.
Significance of study: This study is helpful for other scholar as it guide them about the
Sainsbury structure to enter into the global world. Their brand name is enough to face the
challenges in the business environment. As it helps other researcher and companies to examine
the internal matters that researcher analysed while conducting research. Various drawback are
also examined which company have to work on it to maintain the reputation in the emerging and
global Market.
Literature review:
Theme 1 : Concepts of Globalisation
According to Kirton and Trebilcock, (2017) Globalisation is the process by which business enter
into international market to expand their business globally. It is the historical process which
comes from the ancient times as people walk out, travel a lot to identify the changes and then
come to the point to expand their business in the emerging market. To expand the operation of
business, globalisation plays an active role to innovate new ideas and thought in the global
market.
Boyd and et.al., (2017) examined that the main causes which influenced the process of
globalisation is transportation facility. As if the goods are delivered in different countries, the
transporting services should be improved so that no result of damages caused to the product.
Improvement in Transport result in more quickly delivery of goods and services. The
disadvantages of globalisation are result in terms of barriers to entry in different countries. As
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