Marketing Tactics of Tesco: Understanding the 4 Ps of Marketing

This presentation explores how Tesco uses the 4 Ps of marketing - Product, Price, Place, and Promotion - to effectively manage their brand and distribution channels. It discusses Tesco's diverse range of physical stores and online platforms, their focus on product innovation and quality, and their use of promotional channels to reach customers.

Marketing tactics of Tesco examines that the management with an effective marketing mix framework deals with 4Ps named Product, Price, Place, Promotion. As it
also involves product innovation, pricing methods, promotion planning and place distribution.
4 Ps of marketing
Price – It offers lowest cost products with quality
goods. Tesco utilise economies of scale and
effective platform for managing their lower term of
cost. Tesco keep working on their suppliers to
enhance and make the supply chain effective to
decrease the cost.
Promotion - Tesco have an effective brand image that
will depend upon lower cost. Management of Tesco
utilise online and as well as offline platform to
promote their products and services in terms of
hoardings, television ads, and charitable events as
promotional channels.
Product - Tesco is termed as an effective brand that
are UK based. It have high ranges of goods at their
physical stores. Management offers several
products and services as per to customer's
requirements and taste at diverse sections of the
market place (Dimitrova, and et.al., 2021). It
involves Food, Pet care products, drink, frozen
food, bakery goods.
Place - Tesco have more than 7100 physical stores as
across to the world. It rely on the size of the outlet and
its related sections. The management of Tesco have
diverse sort of stores such as Tesco Metro, Tesco
Extra and so on It relates with two fundamental
medium of distribution for their goods and facilities in
terms of online and as well as offline medium (Yang,
2021). .