Managing Service Innovation and Projects

This assignment delves into the crucial aspects of managing service innovation projects. It explores conceptual frameworks for managing service innovation capabilities, highlights the importance of strategic brand management, and emphasizes project management best practices like work breakdown structure (WBS), project planning, Gantt charts, and stakeholder management. The document provides a comprehensive understanding of the interconnected elements involved in successfully executing service innovation projects.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1 Aims and objectives for the project.......................................................................................3
P2 Project management plan.......................................................................................................4
P3 Time frames and stages..........................................................................................................5
TASK 2...........................................................................................................................................8
P4 Small scale research for qualitative and quantitative research method.................................8
TASK 3..........................................................................................................................................11
P5 Tools and techniques ...........................................................................................................11
P6 Appropriate recommendation..............................................................................................15
TASK4...........................................................................................................................................16
P7 Value of the undertaking the research.................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
The managing a successful business project is define the method and techniques that
create the manager of the company and manage the all activities and work process in this
organisation. The corporate social responsibility programs and many activity related to the
company work performance are organised by the TESCO company in this organisation. This
responsibility develop the company performances and their society and health and safety
environment. The corporate social responsibility though the built point of the image related to
the society person mind and develop the customer satisfaction related to the company product
and their services. Business project determine the TESCO is a retail company in the United
Kingdom that provide the many product and services and provide the best decision process.
Business project develop the built images in the market and provide the many facility, services
and performances for the company product process. Corporate social responsibility increasing
the social benefits and working performances for the employees. This is create the organisation
goals, objectives, mission and vision for the company (Ajmal and et.al., 2010). This program
manage the company uncertainty of the risk and many factor for related to the company
manufacturing process.
Case study
As per the case study of corporate social responsibility for Tesco and it is a largest
retailer company in UK. Tesco, CSR it is an important part that create corporate structure and
define many internal and external activities like local regeneration projects, environmentally self-
conscious and many issue related to the society and international organization. CSR is a special
focus that give recycling for the product as well as foundation and world organization initiative.
This is maximising company benefits and developing employee’s performances. This strategies
earn customer attraction and outlining CSR formulation. The CSR has many policies and
programs that give multi dimensions and define competitive edge and built trust and faithfulness
for the stakeholder. These efforts reflecting day to day activity and employees performances.
Tesco many be influencing size and scale of society define their role that promoting healthy food
among the customers. It is responsible to maximize stakeholder value and their expectation.

As per the case study define the role and responsibility of tesco company. This is very
important to identify the research aims and objectives in an organisation. This is promoting the
customer health and safety environment.
TASK 1
P1. Aim and objectives for the project
Business project determine the process and stages of the company that provide the
company employees performances and increasing the product sales in this organisation.
Employees working performances achieving the organisation goals, objectives, vision and
mission and also develop the best decision related to the organisation objectives. All company
applied the corporate social responsibility and earn the highest profit of the company. The
business project research develop the organisation aims and objectives are as follows.
 To adopting the new strategies and method that increasing the production of the product
and services. It also develop the best product and customer attraction related to the work
process.
 Research product find the many sources of the company research including the internal
and external sources (Bloch and et.al., 2012).
 Business research find the innovative plane and creative thinking that provide the
company employees.
 Corporate social responsibility developing the social and healthy environment for the
work places in this organisation.
 This research increasing the employees performances that can be achieve the organisation
goals and objectives and develop the value of the organisation.
 Employee of the Tesco provide the effective training and selection process that create the
learning and performances level and motivation theory
The aim of this project adopting the new strategy and techniques. This project find out many
sources including internal and external sources. The aim to achieving the organisation goals and
objectives.

Objectives of this research identify the company employees performances and many resources
related to this research. This objective also define the relationship between the employees and
company performances.
P2. Project management plan
Project management plan describe the SMART objective that define the specific,
measurable, achievable, realistic and time bounded project in the organisation. Business project
including the many parts related to the cost, time scheduling, scope, resources, employees and
fund, etc. (Brook and Pagnanelli, 2014 ). Cost: This is define the product cost and manufacturing of the product cost. Cost
determine the company product position and provide the best price strategies that create
the organisation goals and objectives. Time scheduling: This is define the time and duration of the complete the project for the
organisation. This is define the smart objective and goal of the organisation. Scope: The corporate social responsibility develop the organisation best plan and
innovative ideas. The scope of the business project are human resources management,
technological and social factor.
 Resources: The management plan create the many resources related to the company
employees work performances and their internal and external resources. This resources
develop the customer attraction and provide the many method like sales promotion and
advertisement.
Stages Meaning Cost (million) Time scheduling
Goals and objective
for the project
This stages clearly
define the business
project goals and
objectives (Den
Hertog and et.al.,
2010).
300 15 to 30 days
Number of the
employees and their
This is define the
employee duty and
150 20 to 15 days

power and duties. responsibility and
identify the number of
the employees.
Training and learning
process
This is define the
tanning and
development process
and provide the
employees
satisfaction.
250 to300 25 days
Financial statement This is define the
company position and
prepare the financial
report.
200 to 250 days 60 days
Evaluation and control Last stage determine
the working quality
company issue and
problems.
450 80 to 90 days
P3. Time frames and stages
This report using the two method that develop the best research of the company. This is
also determine the best structure of the company and develop the company employee’s
performances. Work break down structure provide the dividing and exploding the components
and performance. This structure including the cost, sources, time scheduling and many method.
The Gantt chart provide the method and techniques through by the technological and internal.
This method show the bar chart and graph (Eckerson, 2010).
Work break down structure
 This is define the project scope of the research project plan this is create the
responsibility for the target market customers.
 Assigning the works that define the scope of the research project in the organisation and
develop the TESCO manager duties.

 The work break down structure collective the many information and measuring the
employee’s performances related to the company project.
 Measurement define the information for the company tanning process and research of the
data collecting (Freeman, 2010).
Illustration 1: Work breakdown (WBS)
Gantt chart
This chart show the company product position and performances of the company
employees in this organisation. This chart provide the graphs and bar chart of the company
research date and report. This is provide the many stages including are as follows:
 The step define the introduction of the work break down structure that define and
dividing the work in the basis and components.
 This chart is most important to gathering the company information related to the
employee’s performances and company primary and secondary data.
 This stage define the time line of the project activity and time duration that work is
complete. This chart also show the networking process and critical path of the time
duration.
 This chart show the lay out related to the business project including the bar chart and
graphs (Ignatius and et.al., 2012).
 This is evaluating the relationship between the research project and phases.
 The Gantt chart implementing and collecting the many information related to the
company employees performances.

TASK 2
P4. Small scale research for qualitative and quantitative research method
Illustration 2: Project plan
Illustration 3: Gantt chart

Name :
Age:
Gender:
E-mail:
Q.1 Do you know that CSR are important and necessary for the all business activity for the
TESCO company.
A) Yes
B) NO
Q.2 Do you know that in any kind of the relationship between the CSR and competitive
advantages.
A) Yes
B) NO
Q.3 How many people satisfaction related to the TESCO company product and services?
A) Agreed
B) Normal agreed
C) Highly agreed
D) Dis-aggregated
Q.4 Problems that the face by the TESCO company.
A) Employees satisfaction
B) Value of the customers
C) Right of the employees
D) Child labour
Q.5 What do you think TESCO improve their CSR by providing the.
A) Environment benefits
B) woman power
C) protection of the child

D) conduct the health and safety environment
INTERPRETATION
Q.1 DO you know that CSR are important and necessary for the all business activity for the
TESCO company.
Response
A) Yes 50
B) No 20
Interpretation:
Above this question mentioned the 50 respondents define the CSR is very useful for
developing the company growth and 20 do not satisfied (Keller and et.al., 2011).
Q.2 DO you know that in any kind of the relationship between the CSR and competitive
advantages.
Response
A) Yes 50
B) NO 20
Interpretation:
This research evaluating the 40 respondents agreed related to the relationship between the
CSR competitive and 20 respondents not supporting this research (Kerzner, 2013).
Q.3 How many people satisfaction related to the TESCO company product and services?
Responses
A) Agreed 30 to 45
B) Normal agreed 20 to 50
C) Highly agreed 50 to 70
D) dis-aggregated 15 to 30

Interpretation:
Above this question determine the customer satisfaction related to the company product.
30 to 40 percent people agreed, 20 to 50 percent normal agreed, 50 to 70 percent highly agreed,
15 to 30 percent dis-aggregated (Jiang and et.al., 2011).
Q.4 Problems that the face by the TESCO company.
Responses
A) Employees satisfaction 20
B) Value of the customers 15
C) Right of the employees 25
D) Child labour 10
Interpretation:
Above this question define the problems that face the TESCO Company in this
organisation. Problem define the 20 percent employee’s satisfaction, 15 percent value of the
customers, 25 percent employees right and 10 percent problem related to the child labour.
Q.5 What do you think TESCO improve their CSR by providing the.
Responses
A) Environment benefits 15
B) woman power 25
C) protection of the child 10
D) conduct the health and safety environment 20
Interpretation:
As per the above question define the corporate social responsibility by improving the
TESCO. 15 respondents create the environment benefits, 17 respondent’s woman power, 10
respondents child protection and 20 respondents satisfy the health and safety environment.
Log book
Month 1
This is define the monthly bases report. Evaluating and analysing the corporate social

responsibility programs.
Problems regarding research report. The swot analysis one of this threat is not
achieve the organisation goals and objectives.
Review and feedback Power of the employees (Kowalkowski amd
et.al., 2011).
Month 2
This is define the monthly bases report. Collecting and informing the CSR programs.
Problems regarding research report. Technical issue and problems
Review and feedback Effective improvement strategies and method.
Research methodology: This methodology define the descriptive research. As a manager we use
many techniques and method to evaluating the company problems. There are number of
methodologies available in this research. Data collection is a process that collecting the company
research data. As per the research use the hundred percent data of employees. The primary and
secondary data collection method use interviews, survey and questionnaire. The secondary
method use many techniques including published data, personal records and governments
records. Data interpretation of this research use quantitative and qualitative research.
Recommendation of this research conducting many profit and company profit. This research
determine the role and responsibility of company manager. The sample size which is taken in
this study is of 70 customers. We use qualitative research method and descriptive research.
TASK 3
P5 Tools and techniques
TESCO developing the new and innovative plan and initiative ideas in this organisation.
This research determine the qualitative and quantitative research method. conducting the
research purpose is to achieving the organisational goals and objectives. The qualitative method
develop the company data and providing the best techniques related to the company research.
This company improving the productivity with the help of the tools and many techniques
(Polonsky and Waller, 2014).

This tools and method evaluating the target customers and competitive advantages related
to the company work performances. This is also help to providing the company growth and
development process. This is define the small research of the customer satisfaction and
dissatisfaction related to the company product and services. The qualitative research determine
the human behaviour related to the company product. This is define the methodology of the data
collected and described the many interview process. The quantitative research define the
numerical comparison and many graph and chart.
Interpretation : The interpretation of this graph define the corporate social responsibility is very
important that the 50 percent people say yes and 15 percent people say no.
Finding: As per this research define corporate social responsibility is very important.
yes NO
0
10
20
30
40
50
60
50
15

Interpretation: This graph show the relationship between corporate social responsibility and
comparative advantages. 40 percent people say yes and 20 percent people say no.
Finding: This graph define the relationship between CSR and competitive advantages.
Interpretation: There are many person satisfied for the tesco product. Forty five person agree ,
fifty percent normal agreed, and thirty percent dis agreed related to company product.
Finding : there are seventy percent customer highly agreed for tesco company product.
Agreed Normal agreed Highly agreed Did-agreed
0
10
20
30
40
50
60
70
80
45
50
70
30
yes NO
0
5
10
15
20
25
30
35
40
45
40
20

Interpretation: This interpretation define the problem that the tesco company face related to the
customers needs and wants. Twenty percent employees satisfied, fifteen percent define the
company value, twenty five percent create employees right and ten percent define the child
labour.
Employees satisfaction
Value of the customers
Right of the employees
Child labour
0
5
10
15
20
25
30
20
15
25
10

Finding: This graph finding the problems that the company face in an organisation.
Interpretation : This is show that the company improve their corporate social responsibility that
fifteen percent define environment benefits seventeen percent create woman power, twenty
percent define child production and ten percent define the environment.
Finding: As per define the many benefits that the company improve their corporate social
responsibility.
Environment benefits
Woman power
Child protection
Environment
0
5
10
15
20
25
15
17
20
10

P6 Appropriate recommendation
TESCO conducting the research report of the business strategies that create the company
profile and position in this organisation. This report also analysing the business activities and
their employee’s performances. This report also help to provide the new ideas and innovative
plan regarding to the company product and serveries. TESCO wants to developing their country
and making the effective ideas and innovative plans and also create the innovative product and
things that create the company profile. If the company produce the new product in the
organisation that create the company growth and objectives. The open communication develop
the TESCO company employees or workers that easily define the company share and
stakeholder performances (Ramadani, 2015).
This company use the many techniques and method related to the company product that
increasing the product sales and also develop the best productivity of the product. The corporate
social responsibility have self-regulatory system that develop the many method related to the
customer attraction with the company product. This method determine the sales promotion,
personal selling, advertisement, online marketing and direct marketing. This research also define
the mini research related to the small scale industry and develop the breakdown structure. This is
also provide the innovative ideas related to the corporate social responsibility and develop the
company employee performances. This company has many employees that develop the company
productivity and increasing the company sales regarding to the manufacturing process (Smith
and et.al., 2013).
TASK4
P7. Value of the undertaking the research
The company wants to achieve the organisational goals and objectives and develop the
best performances of the employees in this organisation. TESCO conducting the mini research
with the help of the employees and workers. This report easily lean about the business techniques
and method and evaluating the best plan related to the company research. This research also
determine the corporate social responsibility and take the best plan and innovative ideas related
to the tanning and development process for the employees in the organisation. The corporate

social responsibility is very useful related to the small scale industry and develop their product in
the competitive market.
This is also maintain the relationship between the stakeholder and company employees.
TESCO provide the many plans that conducting the employee skill and knowledge related to the
company responsibility. This report provide the perfect training and develop of the employees
and provide the selection process of the employees. The learning process develop and increasing
the people performances and their responsibility and take the best policies. I can also introducing
the new product and increasing the company productivity. I can also developing the new
techniques and innovative plans and use the breakdown structure and Gantt chart related to the
company primary and secondary data. This research values create the company objectives,
vision, mission and goals (Sparrow, 2012).
CONCLUSION
As per the mention report determine the mini research of the company. This report
develop company’s product and services and also increasing the company sales in the
organisation. This report conduct the corporate social responsibility and develop the society
environment. This report provide the fair environment, safety and security that increasing the
employee’s performances and provide the team work management. TESCO is a retail company
that provide the best product and effective ideas. This product create the needs and wants of the
customer and determine the customer satisfaction. This research create the business plan and
develop the company product profit and also create the best strategy. Research project conduct
the new plan and innovative things that developing the organisational goals and objectives. This
research using the smart techniques and method this is provide the best method of the data
collation. There are many expert that create the effective planning and help to achieving the
company goals and objectives.

REFERENCES
Books and Journals
Ajmal, M., Helo, P. and Kekäle, T., 2010. Critical factors for knowledge management in project
business. Journal of knowledge management. 14(1). pp.156-168.
Bloch, M., Blumberg, S. and Laartz, J., 2012. Delivering large-scale IT projects on time, on
budget, and on value. Harvard Business Review.
Brook, J. W. and Pagnanelli, F., 2014. Integrating sustainability into innovation project portfolio
management–A strategic perspective. Journal of Engineering and Technology
Management. 34. pp.46-62.
Den Hertog, P., Van der A. W. and de Jong, M. W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of Service Management. 21(4).
pp.490-514.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Freeman, R. E., 2010. Strategic management: A stakeholder approach. Cambridge University
Press.
Ignatius and et.al., 2012. The impact of technological learning on NPD outcomes: The
moderating effect of project complexity. Technovation. 32. (7).pp.452-463.
Jiang and et.al., 2011. Strategic models for business intelligence. In International Conference on
Conceptual Modeling (pp. 429-439). Springer Berlin Heidelberg.
Keller, K. L., Parameswaran, M. G. and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Kowalkowski, C., Kindström, D. and Brehmer, P. O., 2011. Managing industrial service
offerings in global business markets. Journal of Business & Industrial Marketing. 26(3).
pp.181-192.
Polonsky, M. J. and Waller, D. S., 2014. Designing and managing a research project: A business
student's guide. Sage Publications.
Ramadani, V., 2015. The woman entrepreneur in Albania: an exploratory study on motivation,
problems and success factors. Journal of Balkan and Near Eastern Studies. 17. (2).
pp.204-221.

Smith, W. K., Gonin, M. and Besharov, M. L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise. Business Ethics Quarterly. 23(03).
pp.407-442.
Sparrow, E., 2012. Successful IT outsourcing: from choosing a provider to managing the project.
Springer Science & Business Media.
Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management. 32(8).
pp.1382-1394.