TESCO case study

TESCO Case study
MARKETING MIX
 The term marketing mix refers to the combination of actions that are
developed and implemented by an organization to promote the sale of
products or services to target segment of customers.
Product -
 Tesco offers a wide range of products through various subsidiaries such as
Tesco Stores Ltd, Tesco Mobile, Tesco Stores Ltd. Etc. It offers products
under different categories such as stationary, food items, financial services,
electronics, cosmetics, clothing etc. Tesco make efforts to satisfy every type
of need of the customers. It owns various types of brands such as F&F
Clothing, Everyday Value, Tesco Lotus etc
 . One of the subsidiary of Tesco is Tesco Bank. It offers financial services
to large base of customers. Another subsidiary that is Tesco Mobile offers
products related with mobile telecommunications.
 Booker Group is also subsidiary of Tesco. It offers branded and label
products through restaurants, grocery and convenience stores.
CONCLUSION
 It has been concluded that, Tesco owns various
subsidiaries through which it offers wide variety of
products and services that helps to satisfy the needs of
buyers in effective and efficient manner. The products
offered by the company are unique.
REFERENCES
Books and Journals -
 Ibrahim, A.A., and et.al, 2017. Customers Desires on Marketing Mix and It’s Impacts on Tesco (Malaysia). International Sciences of Management
Journal. 1(1).
 Sulaiman, J.A., 2016. THE INFLUENCE OF MARKETING MIX 4A AND HEALTH CONCIOUSNESS TOWARDS ETHICAL CONSUMPTION
(Doctoral dissertation, President University).
INTRODUCTION
Tesco is a multinational merchandise and groceries retailer. It belongs to retail
industry. Headquarter of company is located in England, UK. It offers products at
different areas such as Ireland, India, Poland etc. In year 2017, Tesco has nearly 3500
stores and more than 310,000 colleagues. The product mix of Tesco is as follows -