Marketing Essentials: Objectives, Strategies, and Marketing Plan for TESCO

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
TASK...............................................................................................................................................4
P1 Utility and objectives of marketing function in an enterprise..............................................4
P2 Objectives and duties of marketing in relation with larger organisational context...............4
P3 Differentiate between the methods in which organisations apply concept of marketing mix
to formulate efficient marketing strategies ................................................................................4
P4 Marketing plan for TESCO...................................................................................................5
CONCLUSION ..............................................................................................................................8
REFERENCES................................................................................................................................1
Books and Journal.......................................................................................................................1

INTRODUCTION
The procedure of forming strong bonds with target consumer base and implementing
policies which help in promotion of the company is defined as Marketing. It plays an important
role in the success of an organisation as effective marketing helps a company build awareness
about their products to a large number of consumers. The base organisation selected for this
report is UK based retailer TESCO. The corporation was founded by Jack Cohen in the year
1919 and has since globally expanded with more than 6,000 outlets spread across 13 countries.
The organisation is leading retailer of groceries and daily use products in UK. This report
describes purposes of marketing function and contribution in the success of organisation along
with interrelation with various the divisions of the organisations. This report covers marketing
mix in context of TESCO and a marketing plan is build and evaluated which increases overall
performance of the company.
MAIN BODY
TASK
P1 Utility and objectives of marketing function in an enterprise.
Covered in PPT
P2 Objectives and duties of marketing in relation with larger organisational context.
Covered in PPT
P3 Differentiate between the methods in which organisations apply concept of marketing mix to
formulate efficient marketing strategies .
The marketing mix is marketing tool widely used by organisations to influence consumer
demand in their target consumer base. The marketing mix of retail corporations TESCO and
Sainsbury's is provided below:
TESCO Sainsbury's
Product The organisation offers wide range of
products at their different outlets to
fulfil the needs of various consumers.
The organisation provides various
services through their subsidiaries
Sainsbury's sells various general
merchandise which include kitchen
products, offers biodegradable
packaging, organic groceries and has
own brand range of products with