Business Consultancy Project

Running head: BUSINESS CONSULTANCY PROJECT
Business Consultancy Project
Name of Student
Name of University
Author Note

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BUSINESS CONSULTANCY PROJECT
Table of Contents
Introduction................................................................................................................................2
SWOT Analysis.........................................................................................................................2
PEST Analysis...........................................................................................................................5
BCG Matrix Analysis.................................................................................................................7
Conclusion..................................................................................................................................9
Bibliography.............................................................................................................................11

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BUSINESS CONSULTANCY PROJECT
Introduction
Tesco Plc is one of the most reputed grocery stores in the United Kingdom. The store
operates throughout the country and because of this; it has various shops all across the
country. One of the shops that Tesco have is the Tesco Express. Tesco Express shops are
neighbourhood convenience stores that are established at about 200 sq meters
(Tescoexpress.in 2018). The main stocking of the stores is that of the food supplied by Tesco
Plc along with other daily consumable products such as biscuits, chocolates, sweets and so
on. These shops are usually located in busy city-centre districts along with small towns and
villages. In 2010, a small controversy was seen in the company that had witnessed claims that
Tesco Express was charging a price for the products it manufactured (Tescoexpress.in 2018).
The controversy was later cleared by the analysis that costs in these shops need to be high as
it is smaller than the parent store.
The report focuses on the analysis of Tesco Express in terms of its internal strength
and opportunities that it can gain. At the same time, the report analysis the external scenario
of the shop so that the threats received by the store can be analysed. The analysis of the BCG
matrix provides an idea about the growth and share that Tesco Express have in the markets of
United Kingdom.
SWOT Analysis
Strength
 Well known across the country
 Conveniently placed
 Provides opportunities for purchase of
daily products
Weakness
 Expensive
 Not much promotion
 Can be easily disposed off

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BUSINESS CONSULTANCY PROJECT
Opportunity
Strategic alliances
Can reach remote areas across the country
Opportunity to outgrow the main store
Threat
Set up of large companies
Lack of labour
Pressure from stakeholder
Table 1: SWOT Analysis
(Source: Created by author)
The analysis of Tesco Express shows that the store has huge opportunities and
effective strength to become one of the best convenient stores in the country. It has been seen
that the strength of Tesco Express lie in the fact that it is well known across the country. As
stated by Madhavaram, Hunt and Bicen (2017) reputation of an organisation and the stores
can have a huge impact in the setting up of companies. In the case of Tesco Express, the
reputation of Tesco Plc and the growing reputation of Tesco Express can provide the store
with abilities to progress. At the same time, other strengths of the store are that it is placed at
convenient locations.
As seen from the analysis, Tesco Express is located in busy city-centre districts. This
can provide ample scope for people to purchase products on a daily basis. Hence, the shops
can increase the rate of sales. Along with this, it is seen that provides products that can be
used on a daily basis. For example, products such as cookies or chocolates can be consumed
at any time of the day and can help in curbing the hunger of person. Hence, these strengths
provide Tesco Express with an opportunity for improvement.
Along with the strengths, the weakness of the store is that it is deemed to be
expensive. As seen from previous research, Tesco Express has been expensive mainly due to
the fewer amounts of sales of the company. It is necessary for Tesco Express to ensure that
the prices of the products become less or pocket friendly so that the opportunity of growth of