Unit 32 Business Strategy: Internal and External Analysis of Tesco

Learner Name ID
Programme Name Pearson BTEC
Higher National
Unit Number and Title Unit 32 – Business
Strategy
Credit Value Unit Level
Academic Year Cohort
Assessor
Project Title Strategic
Management Plan
Issue Date
Submission Deadline
IV Name
IV Date
Statement of
Authenticity:
Learner Name:
Date:
1

Table of Content
Introduction p
Part A: An internal and external analysis that provides a platform
for strategic decision making: p-
p
1. PESTLE and SWOT of the organisation and an evaluation of the
organisation’s resources and capabilities p
2. Competitive environment analysis using Porter’s Five Forces model
p
3. Identification and justification of the organisation’s existing and/or potential
competitive advantage p
4. Valid strategies and tactical objectives to achieve overall strategic
objectives p
Part B: On the basis of this analysis critically evaluate and justify
strategic options for the organisation: p-p
1. Critical evaluation of the different types of strategic directions available to
the organisation p
2. Justification and recommendation of the most appropriate growth platform/s
and strategies p
3. Evaluate ways and means by which the chosen strategy/ies can be
monitored in order to ensure success p
5.0 Conclusions p
References p
2

Introduction
Strategical management planning is all about the activities related to the
management of an organisation that is in the use to set all the priority, focusing on
the energy and sources, strengthening of all the operations, making sure about all
the workers in the firm and other shareholders who are working to achieve all the
objectives. Tesco has been taken as a base firm which is a British international firm
established in 1919 by Jack Cohen as a retail industry which has expanded at a
global level. This firm is serving to all the consumers as their motive of serving them
on a daily basis which is affordable, healthy and sustainable food items and other
products. This file covers the impact in which the macro environment has on the
business and its strategies and internal environment of the chosen firm (Ritter and
Lettl, 2018). This will also cover evaluation of the result with the use of Porter's five
forces and models or theories to help with the understanding of all the strategical
directions present in a chosen firm.
Part A: An internal and external analysis that provides a platform
for strategic decision making:
3

1. PESTLE and SWOT of the organisation and an evaluation of the
organisation’s resources and capabilities.
PESTLE Analysis
This analysis helps the firm for the establishment of the exterior factors that could
affect the decisions which are made in the firm. It is a strategical planning tool used
for the Tesco to analyse many of the factors that could impact the environment of the
market for a business or an organisation (Rosyad, Syarief and Syuaib, 2022). This
investigation is assistive in the determining of the credit related to the products and
services and description of a new growth in the products.
Political:
These are the factors which are determining the level to which a government
may affect an industry or a firm. It is also impacting all the decisions related to the
social and cultural surrounding of the nation which has a great influence on the
emergence of new technologies. In case of Tesco, government policies like power of
marketing which is promoting the competence and preventing the amount of cost so
the chosen firm will not be able to mistreat the power of market. As marketing power
in Tesco is more as they are the largest grocery super market in the UK.
Economic:
These are the factors which has a great impact on the business and the level
of customer impacting the cost, investment in the making of decisions and the
number of people that a business use. In context of Tesco, it also requires for
keeping in knowledge that cost of a commodity will affect the sale. In case if an
economic condition is under pressure, or rising prices present, commodities of every
day requirement, must be costing in accordance to that (Williamsson, Sandoff and
Schaad, 2019). Only modification in the cost, with lessen the growth in the
expendable financial gain will cause a decerement in the marketing of the
commodities.
Social:
This is a factor which is very assistive for all the firms to plan all the marketing
analytics and strategies in a better manner. Factors such as family, status etc. is
impacting all the decisions related to the busines which makes the understanding of
4