Assignment On Strategic Management Plan

Learner Name ID
Programme Name Pearson BTEC Higher National Diploma in Business Management
Unit Number and Title Unit 32 – Business Strategy
Credit Value 15 Unit Level 4
Academic Year 2021-22 Cohort January 2021
Assessor Mohammad Islam
Assignment Title Strategic Management Plan
Issue Date 12/01/2022
Submission Deadline Saturday 30 April 2022 at 23:59
IV Name Kashif Khan
IV Date 10 January 2022
Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are fully
acknowledged.
Learner Name: Date:
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Contents
...............................................................................................................................................................0
PART A.................................................................................................................................................2
An internal and external examination that offers as a basis for making strategic decisions –
Waitrose and Partners..........................................................................................................................2
INTRODUCTION.....................................................................................................................................3
1. A PESTLE and SWOT analysis of the WAITROSE LTD, as well as an assessment
of its assets and capacities........................................................................................................4
2. The Porter Five Forces model is used to analyse the competitive environment.........................9
3. Identification and justification of the organisation’s existing and/or potential competitive
advantage...........................................................................................................................................11
BCG matrix...............................................................................................................................12
7 S McKinsey model...............................................................................................................13
4. Valid strategies and tactical objectives to achieve overall strategic objectives. 14
PART B.................................................................................................................................................15
Analyse, assess, and justify Waitrose's strategic alternatives...........................................................15
1. Evaluate critically the many strategic paths open to the Waitrose...........................................16
2. Justify and suggest the growth platform(s) and techniques that are most suited....................19
The Bowman Extent Model of Strategy.............................................................................20
Balanced Scorecard Aligns Organizational Vision and Strategy....................................22
Ansoff's matrix............................................................................................................................23
Porter’s generic model..............................................................................................................24
3. Assess the methods and techniques by which the selected strategy or strategies may be
monitored to guarantee their success................................................................................................26
CONCLUSION.......................................................................................................................................27
REFERENCES........................................................................................................................................28
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PART A
An internal and external examination that offers as a basis
for making strategic decisions – Waitrose and Partners
2

INTRODUCTION
Strategic management is a persistent act of establishing, developing, and
monitoring choices that allows the business to pursue decisive choices in addition to
be competing in the marketplace. A strategy is a set of aims, objectives, or targets,
as well as the primary principles and strategies for completing this activity,
articulated in of that kind a manner as to describe what sort of business the
organisation is within which will be in (Andrews, 1999).
In order to maintain a long-term competitiveness, a business must implement
a strategy. In other words, it means that you have a certain specific goal and want to
work toward it. (Henry, 2021)
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1. A PESTLE and SWOT analysis of the WAITROSE LTD, as well
as an assessment of its assets and capacities
During 1904, Wallace Wyndham Waite, Arthur Rose, and David Taylor started
Waitrose & Partners in Acton. The ambitious three built a profitable company offering
unique supermarket supplies. Waite focused upon purchases, Rose in accounting,
but Taylor ran company production line. Taylor left 2 years afterwards, leaving Waite
and Rose to start Waitrose Ltd. in 1908. (Waitrose & Partners, 2022)
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POLITICS FACTORS
A government's taxes as well as financial regulations, commerce import
duties, among other legislation can have significant impact on the economic sector
throughout the financial term. With what degree can a governor have an impact on
the market or a particular sector? When a novel tax as well as levy is implemented
by the government, the whole framework of a Waitrose's income generation could
also be affected.
ECONOMIC FACTORS
The wide range of commercial variables may be analysed, including price
level, asset prices, as well as foreign currencies. Those variables have a direct
influence on the price for living.
SOCIAL FACTORS
Important aspects include things like demographic growth as well as an
increase in culture preferences. According to Waitrose, they must take into account
really significant items which customers purchase, as well as the demographics of
the individuals which make up the potential economy for those items. This is
important for Waitrose for doing all types research since company maintains large
number of locations across the globe, including Abu Dhabi.
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TECHNOLOGICAL FACTORS
Any positive / negative impact on the economy might be attributed to any of
the technological shifts. It is a measure of an economy's technology savvy as well as
its investment in automated investigation and advancement activities.
LEGAL FACTORS
There are internally as well as externally aspects that consider on this list.
Businesses within definite nations usually governed by particular regulations,
whereas other corporations pursue their own political agendas. It's essential to
consider the perspectives while drawing up a legislative strategy.
ENVIRONMENTAL FACTORS
The variables which influenced or determined the nearby surroundings are
included within this category. The PESTLE feature is significant of several
businesses, such as leisure, agribusiness, and livestock, among others. Among the
variables considered in an ecological impact study for a company involve things like
climate, temperature, region, rising temperatures, ecological penalties, and more.
STRENGTHS
Waitrose is on the marketplace from 1904. These have 338 stores all over the
country (Bedford, 2022). Company moreover collaborates alongside groceries,
dealers that distribute their goods from over 50 nations as well as places. Waitrose
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- rising store with items of superior value. It is recognized like some of the top
supermarket chains. It is also a Royal Warrant to feed members of a Royal family.
They applaud their devotion towards inventiveness for Quick Check
smartphone application available to their clients. This software allows users quickly
identify goods barcodes while users adding them at cart, saving them time paying -
simplified purchasing to consumers during 2016. (Waitrose & Partners, 2022)
Waitrose has helpful webpage featuring ideas menus, cooking recipes,
demonstrations, as well as product information, moreover utilises Facebook
for communication among consumers.
WEAKNESSES
Numerous shoppers regard Waitrose being a store targeting wealthy as well
as hence avoid it. Various media, impartial experts, authors referred to it as
'upmarket.' This image is extremely expensive to Waitrose, since that results in
significant revenue losses.
Waitrose has received eighth place grocery in United Kingdom, staying many
positions after top spot where is Tesco. Additionally, Waitrose has announced the
closure of numerous locations in 2020 due to coronavirus crisis.
Waitrose is positioned on 8th place in GB biggest supermarket (Grocery
Market Share - Kantar, 2022)
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