Marketing Process & Planning for TESCO: Concepts, Mix, and Plan

Marketing Process &
Planning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1................................................................................................................................................3
Critically evaluate the concepts of marketing in the present world.............................................3
The marketing function play a key role in development of TESCO..........................................4
Marketing department interconnect with other department.........................................................5
Marketing Mix of TESCO...........................................................................................................5
The marketing mix help to TESCO to attain the organisational success ..................................6
PART 2............................................................................................................................................7
Devise a marketing plan including key elements to attain marketing goals of company ...........7
Produce a media plan along with recommendations for selected media activities ...................10
Conclusion.....................................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing refers to a company's activity that promote products and service to influence
the consumer to buy. Marketing involves selling , advertising and delivering service and product
to customers so that company expand the marketplace. The effective marketing rely on identity
the consumer's needs and supply the appropriate service and product to consumer so that
company gain the maximize the profits. (Robson and Pitt, 2018)The Marketing activity is a
process in which professional find out ideal customers and emphasis on these customers to buy a
commodities. TESCO was founded by Jack Cohen in 1919 and its headquarter located in
Welwyn Garden City, Hertfordshire, England, UK. The TESCO is dealing in internet service,
telecoms, financial service, software, petrol, toys, furniture, electronic, clothing and books. The
report will cover discussion about the marketing as well as mix marketing of TESCO. In addition
to this, different marketing that enlarge marketing mix along with marketing plan for the
company.
MAIN BODY
Part 1
Critically evaluate the concepts of marketing in the present world
Marketing a is promotion or action and selling service and product that involves the
marketing advertisement and research. In 21 century, The company have to implement in its
developing strategy in which company use marketing technique to attain their objectives.
(Souiden, Amara and Chaouali, 2020)There are many ways to enhance the effective marketing
through use of social media, mobile , email, website marketing , TV ads, newspaper and radio.
In present world, The marketing activity is create for exchanging offering, communication and
delivering the value to consumers so that they allure to purchase the product and service. The
marketing strategies highly modify the into digital marketing era in the the 21 century. The
marketing activity in 21 century is a combination of traditional and digital channel to boost the
purchasing among consumers. For example, The TESCO has completely transform the
marketing on digital marketing that help to find out the targeted audience so that they more
focusing on selected consumers instead of focusing on whole market. TESCO aim at alluring
consumers with the help of signature of low-level price strategy as respective company makes

usage of media advertising and print to send promotional content to potential consumers and
current consumers. The respective company depend on promotional
offers to retain and attract consumers. Presently, Most of the multinational companies aim at
adding value to consumers by entertaining and educating them with the help of digital platforms.
In competitive market, the marketing has not limits as company can easily extend its
advertisement from different place. (Keyand Keel, 2020)The multi- national companies spend
huge amount on marketing and advertisement so that they enhance the market place value and
take competitive advantage. The professional marketing experts display the consumer's benefits
and make different strategies so that they easily attract to the consumers.
The marketing function play a key role in development of TESCO
The marketing function is activity that help to organisation to comprises a set of task and
responsibility for marketing team to create, execute and organize the successful campaign. In
context to TESCO , The marketing function help to enhance the boost the awareness of the
product and service that help to achieve the given organisational goals. There are seven
marketing functional that asses the TESCO achieve the its objectives that will mention below
Promotion; The promotion play a crucial role in fostering the brand awareness about the
product and service. The TESCO emphasize on examine the potential consumer and display the
promotional campaigns through different medium. (Tuten , 2019) The TESCO uses email
marketing in which they transfer the content to consumer's gmail accounts that help to allure the
consumer to buy a product. The TESCO use social media advertisement in which company
uploads image, information, video about the product the fostering the promotional activities of
the respective company.
Selling: The selling is a process that help to communicating the targeted consumers and
try to sales them. In context to TESCO, The respective company build the strong relationship
with proactivity consumer as company introduce their service and product to consumers. The
TESCO uses effective techniques that can help in distinguish its brand image from competitors.
Product management: The product management of TESCO help to design and enhance
the product and service. The TESCO main aim at finish good meet the consumer's desires as
they analysing the consumer's taste and competitors products.(Gilg, 2019) The TESCO
collaborate with different departments to prepare the finished product for consumers.