Marketing Report on Tesco: Exploring 7 P's and International Marketing Mix

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of chosen organisation............................................................................................3
Explore 7 P's for selected organisation and explain how organisation implement them............3
How organisation effectively apply principles of marketing mix in an international context....5
Recommendations for developing marketing decisions in international context.......................7
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
Marketing refers to an activity which is process of creating, set of institutions, delivering
and communication of products and services which are valuable for the customers, partners,
clients and society. It effectively strengthen brand loyalty which results in increment of sales and
profitability (Boyd and Koles, 2019). Organisations uses marketing as it assist in earning trust
and loyalty of customers which is highly required for growth of business. This report is based on
Tesco which is classified as retail industry. It was established in 1919 by Jack Cohen and its
headquartered in England, UK. It offers large variety of retail products for their customers in
order to satisfy their requirements. This report will include about the organisations which is
selected to present this report. Its 7 P's are explored and how business implement marketing mix
for better operations is also discussed in this report. It will also include how organisation applied
principles of marketing in international context. At the end, recommendations are also carried
out so that organisation can make marketing decisions.
MAIN BODY
Background of chosen organisation
Tesco is a general merchandise and groceries retailer which is headquartered in Welwyn
Garden City, England. According to the calculation of their revenues it is ninth largest retail
organisation in the world. They have their stores in five countries of Europe. They deals under
the products like hypermarket, supermarket, superstore and convenience shop. They invest huge
amount in research and development for analysing the requirements of the customers so that they
can offer required products and services (Donthu and et.al., 2020). They have diversified
themselves in number of items including financial services, toys, telecoms, furnitures,
electronics, internet services, clothing and many more. They follow low cost retailing strategy
which assist them in capturing large market area in effective manner. Managers of Tesco focus
on the reviews and feedbacks of their customers so that they can understand their demands which
make them priority of large number of customers. They also adopted online delivery services
which assist them in making their availability for longer term in order to provide services.
Explore 7 P's for selected organisation and explain how organisation implement them.
The concept of 7 P's or marketing mix is a framework which focus on the achievement of
marketing objectives with the help of different marketing techniques. It focus on the different