Applying Marketing Principles in the Global Environment: A Case Study of Sainsbury's

Applying Marketing
Principles in the
Global Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduction of selected organisation..........................................................................................3
Explore 7 P's for selected organisation and explain how they implemented 7P's in
organisation.................................................................................................................................4
How successfully has your organisation applied the key principles of marketing in an
international context....................................................................................................................5
Recommendations for making marketing decisions in international context.............................7
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
Marketing principles are different elements which are interlinked and interconnected with
each other used by organisations. It assist them in building their brand image in their respective
industry so that they can earn higher profitability (Ertz and Michelet, 2022). It is the creative
process which maximises the effectiveness of an organisation which is essential for their growth.
Marketing principles transforms the business image in positive manner by advertising their
products and services among customers. This report is based on Sainsbury's which is
supermarket company in United Kingdom. Sainsbury's was founded by John Sainsbury's in 1869
and it is headquartered in England, UK. This report will include introduction of selected
organisation and analyse the 7 P's in context to selected organisation. The implementation of
marketing principles in organisation is explained in this report. Businesses uses marketing mix in
order to sustain in their respective market which is mentioned in this report. Recommendations
are also given for development of marketing decisions in international context.
MAIN BODY
Introduction of selected organisation
Sainsbury's is second largest chain in the industry of supermarket which deals into varied
number of products. They support convenient shopping and provide great value food and other
number of products to the targeted audience so that they can contribute in healthy environment.
They provide services through online and offline platforms which are supported by their brands
like Habitat, Argos, Sainsbury's Bank, Nectar and many more. Sainsbury's have acquired 14.9%
from overall supermarket sector. Their large variety of products include clothing, groceries,
financial services, homeware, electricals, etc. (Wiścicka-Fernando, 2018). Sainsbury's is unique
brand because they focus on provenance, quality and sustainability. The main aim of Sainsbury's
is to offer great food to their customers in affordable and fair prices. Rather than focusing on
short term gains they focus on maintaining healthy relations with their suppliers and customers
which assist them in surviving in industry for longer period of time. They help society in
maintaining their living standard by consuming good food which is essential for healthy living. It
is analysed that quality of their products and services make them different from their competitors