Marketing Mix: Application on Tesco's Plant-Based Meat Product

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Added on 2023/06/14

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This report discusses the marketing strategy of Tesco PLC to introduce a new plant-based meat product in the market. It explains the concept of marketing and marketing mix, and applies the 4Ps of marketing mix (product, price, place, promotion) to the selected product. The report concludes that the type and quality of the product, price, promotion, and place play a major role in attracting customers and deriving profitability in business.

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Marketing Mix: Application on Tesco's Plant-Based Meat Product

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