Marketing Plan for Tesco plc's Expansion in India

Assessment 2 Principles of
Marketing

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................5
MARKETING PLAN..................................................................................................................5
Marketing mix –..........................................................................................................................5
Marketing BCG...........................................................................................................................7
market developing strategy Ansoff matrix..................................................................................8
Customer driven strategy STP approach –..................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
For any business to be successful, it is important to adopt good market strategy to target
audience and grasp effective market position in competitive world. It is important for an
organization to spread awareness about brand and its products or services to customers this can
be done through good distribution channels such as television, advertising and digital marketing.
Tesco plc is one of the popular food retail brand in the UK providing varieties of services and
products to customers. Every business wants to expand its business in other countries and
different locations. The present report provide details on Tesco plc who wants to attract new
customer via international strategy in India.