Digital Strategic Trends in Tesla

DIGITAL
STRATEGIC
TRENDS IN TESLA

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Upcoming Digital Trends.......................................................................................................1
Target Market Analysis of Tesla............................................................................................3
Impacts of Changing Digital Trends on Tesla........................................................................4
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Tesla, Inc. which was formerly known as Tesla Motors was formed in the year 2003 and
headquartered at Palo Alto, California. The company is involved in making electric vehicles,
space exploration, solar panels, lithium ion batteries, sustainable housing solutions, virtual
reality, software and artificial intelligence. Elon Musk, the CEO and founder of the company
envisages the company as a technology company and independent vehicle developer which aims
to provide affordable electric vehicles to average customers. Te report covers changes in
technologies that could affect the business in upcoming years. Further, the report covers
marketing insights of the target market of the company. At the end, the report covers impacts of
digital trends and how company responds these trends are given along with its impacts on the
target customers.
MAIN BODY
The swiftness in the technology sector has always been the concern for all the companies.
As much as statistics shows that the technology is advancing so rapidly that the upcoming ten
years growth in e-commerce have been compressed and achieved in one year, till 2019. It is
predicted that upcoming digital trends and technological advancements of preceding 100 years
would be achieved in the next decade (Ambalov and Heim, 2020). There are many changes that
can be unsettling and even more hectic for keeping pace with developments. Tesla will witness
various technological changes in upcoming years that will affect working of the company in
upcoming years.
Upcoming Digital Trends
With the pace of changing technology digital trends are improving rapidly. The changes
in digital technology has significant effects on various global businesses along with Tesla.
Theses digital trends in upcoming years would largely involve improvement in artificial
intelligence, augmented reality, voice search optimization, programmatic advertising,
geofencing, social media and many more. The newest digital trends are given below that would
significantly affect Tesla in upcoming years.
 5G Technology: The term 5G is related to advancements in spectrum and internet. It has
been creating a noise for almost half a decade. Since 5G has emerged and still rolling out,
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