Digital Business: Trends, Benefits, and Implications for eBay

DIGITAL BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Overview of key trends and benefits of digital technology and implication in managing
virtual business............................................................................................................................3
2. Evaluation of new and emerging digital business with reference to key business issues.......4
3. Impact of new collaborative relationship and strategic alliance through digital technology
on E-bay......................................................................................................................................6
4. The way e-commerce principles can be used by E-bay..........................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The digital business is being defined technology which is being used in order to create
value to the business and to improve the customer experiences. This will also have a focus over
the internal capabilities and to improve the support activities. In the current technologically
advance world the digital transformation is very essential as it replaces the non- digital or manual
process with the digital and advance working. The present study is based on eBay which is an
American company based on San Jose. The company was founded in 1995 by Pierre Omidyar.
The company deals in different services which are provided with help of technology. The current
study will outline key trends and benefits of digital technology. In addition to this new and
emerging digital business will be highlighted with focus on business issues. Moreover, the report
will also discuss the impact of collaborative and strategic alliances. In the end the e- commerce
principles will be discussed with respect to eBay.
MAIN BODY
1. Overview of key trends and benefits of digital technology and implication in managing virtual
business
With respect to the current changes within the business environment the digital business
is growing rapidly. There are many different changes and trends going within the external
environment which can affect the performance of eBay. These trends are as follows-
The latest trend within the digital technology is the use of artificial intelligence and
machine learning. This is very essential for the effective management of the operations of eBay
is that this will assist the company in attracting large number of consumers. This is pertaining to
the fact that this technology will assist the company in marketing the product and services of the
company.
Another latest trend in the digital technology is the use of edge computing which is
currently trending in external environment. This will assist eBay in improving their storage of
data. With help of the cloud computing the storage of data has become a problem and due to this
edge computing came in trend (Chaffey and Smith, 2017). This edge computing is being
designed in order to solve the problem related with the data storage in cloud computing.
In addition to this another trend is of virtual reality or the augmented reality which is also
currently trending in external environment. This is also very helpful for eBay in managing and

increasing the operations of the company. this is particularly because of the reason that it will
assist the company in many fields like providing training, simulation and many other different
options (Top 9 technology trends for 2021, 2021).
Along with this another trend is of focusing on the cyber security which is being
preferred by most of the consumers. This is particularly because of the reason that when the large
data is being used by the company then it is their duty to keep the data safe and secure so that
there is no misuse of the data.
Benefits
Along with these trends there are also many different benefits which eBay can have by
using and complying with all these trends and changes. These benefits which eBay will enjoy
while using the digital trends are as follows-
The most important benefit to eBay is that they are provided with the software for the
storage of the data which is very essential. This is particularly because of the reason that with
help of the effective storage technology all the data relating to consumers can be saved for
longer.
In addition to this another major benefit which eBay will enjoy the different learning and
growing opportunities. This is particularly because of the reason that when the use of technology
is being undertaken than this provides many other opportunities as well in order to grow the
business.
Along with this another major benefit of using the digital technology by eBay is that the
communication speed will increase. This is particularly because of the reason that with help of
the technology all the information will be stored systematically and the communication will also
take place in proper and clear manner.
Moreover, another benefit of using the different digital technology is the low cost. This is
pertaining to the fact that when the different technologies are being used then this results in
decrease in cost of the company which is good for the profitability of the company.
2. Evaluation of new and emerging digital business with reference to key business issues
In the current modern and growing environment there are many different technologies
which have been emerged (Bala and Verma, 2018). Hence, it is very essential for the businesses
to adapt to these technologies in order to improve and enhance the performance of the business
in proper and effective manner. All these new and emerging technology assist the company in