Tesla in USA: Marketing Analysis and Recommendations

TESLA IN USA 1
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TESLA IN USA 2
TESLA IN USA
Marketing analysis to Tesla (Cars)
This market analysis is aimed at recommending Tesla motors to be the best suitable in the
global market. The company manufactures electric cars which were started in 2003. In the
international market, Tesla has around 17 stores, and it has plans to enter in the same market
with a strategy of online selling. In addition, it is very crucial for it to have physical stores in the
international market for the purpose of promoting and ensuring growth. In the report, it is
suggesting the most suitable global market and also marketing mix which are efficient in order to
enter the market through physical stores.
In recent, the analysis of internal and external market forces has become a very vital
factor for marketers because these factors are affecting the growth of business for many
organizations. Since there is very stiff competition in the market, Tesla Company needs to carry
out efficient analysis of the market for the purpose of knowing the macro and micro factors that
are going to affect the company’s business growth. For the purpose of understanding these
market forces impacts to Tesla manufacturer; these are the macro and micro analysis of the
automobile industry.
These are the six macro environment factors (PESTLE) which may affect Tesla business
growth either positively or negatively: political, social, economic, legal, technological and
environmental.
Considering these factors like the political stability of the targeted country is very
important for Tesla manufacturer in order to be able to conduct business in the global market
since it needs to comply with the government’s imposed set of legislation and policies. For
instance, the electric car manufacturer should ensure minimum energy efficiency and offer
efficient safety features. Since electric cars are expensive, it is important to put into consideration
all these macro environment forces since they affect and influence the consumers’ buying power,
decision-making process and buying behavior.
Also, Tesla manufacturer should conduct microanalysis which helps in identifying the
strengths and weaknesses, opportunities and threats in the automobile industry. Therefore it is
important for the electric vehicle manufacturer to carry out the internal analysis of Tesla firm
through a SWOT analysis of the industry.
It is very important for Tesla motors to do an in-depth evaluation of different markets
especially in the potential countries, from every aspect based on products demand and also
market competition before making a final decision in order to ensure sustainable development.
On a different score, for the purpose of gaining superiority in the global market, it is
highly crucial for Tesla to frame its marketing strategy by having an appropriate marketing mix.
Quantitative and qualitative analysis of the market for Tesla vehicles
Qualitative Analysis: Many businesses tend to employ cost leadership strategy which is
usually aimed at creating a low operation cost within their marketing niche. The primary purpose