Tesla Motors Company Success Milestones
Added on 2020-03-04
18 Pages3516 Words54 Views
Running head: TESLA MOTORSCOMPANY SUCCESS MILESTONES 1Tesla Motors Company success milestonesStudent’s NameInstitutional Affiliation
TESLA MOTORSCOMPANY SUCCESS MILESTONES 2ContentsContents...........................................................................................................................................21.0 Executive summary...................................................................................................................42.0 Introduction................................................................................................................................43.0 Problem statement.....................................................................................................................54.0 Research aim..............................................................................................................................55.0 Research question......................................................................................................................56.0 Literature review.....................................................................................................................56.1 Direct sales............................................................................................................................66.2 Service...................................................................................................................................76.3 Supercharger network:.......................................................................................................76.4 World’s car makers by market value...........................................................87.0 Methodology:.............................................................................................................................97.1 Data collection.......................................................................................................................97.2 Data analysis and presentation...............................................................................................98.0 Study findings..........................................................................................................................108.2 Broadening the network through direct sales.....................................118.3 Heightening brand value...................................................................................119.0 Discussion of findings.............................................................................................................129.1 Simple user friendly technology..........................................................................................12
TESLA MOTORSCOMPANY SUCCESS MILESTONES 39.2 Broadening the network through direct sales.....................................139.3 Heightening brand value...................................................................................1410. Conclusion...............................................................................................................................15
TESLA MOTORSCOMPANY SUCCESS MILESTONES 41.0 Executive summaryThe aim of this paper is to access different new technologies associated with success of automotive industries. Tesla Motors Company was used as a case study. The company has gone viral in the global market amidst a number of challenges warranting a need to establish its top secrets leading to such a tremendous growth despite stiff competition from other motor vehicle companies .The paper seeks to answer questions like; how Tesla has become so successful in the industry after going through hard times, and establish Tesla’s continuous innovating and improving technology.The problem that prompted the study is automotive industries are faced with large fixed costs diminishing their profit margins. Most companies therefore spend a lot of money in innovative technologies to maintain their status quo at the expense of their budgets Data was generated using document analysis and analyzed through discussion. Descriptive statistics was used to record the findings of the study. A review of literature on automotive companies was done to measure different components with respect to the aim of the study.2.0 IntroductionsTesla Motors Company has created a new dimension to the mechanical industry following its tremendous innovative technology. The company has survived major challenges such as high production cost, and network effects. It is therefore a perfect choice in this study since it gives a true reflection of new technologies used within automotive industries to cut on the costs and increase product worth. To overcome insurmountable economic problems, Tesla invented battery electric vehicles which replaced fuel vehicles (Oak Ridge National Laboratory, United States, & United States, 2011).The company is continuously improving the energy sectorinto green energy. This initiative has made Tesla to gain much popularity having high-end encroachment marketing strategy against giant players in the market like Toyota, Ford, Honda,
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