Tesla Motors: Accelerating the World's Transition to Sustainable Energy

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Executive summary
Tesla Motors was founded in the year 2003 by the Silicon Valley engineers. Tesla was formed
with the aim of developing electric cars that did not use fuels. The company was able to launch
the first model in the year 2008. The model was called Tesla Roadster and had no equal due to
the use of sustainable energy. Tesla roadster had incredible power and no emissions thus unlike
the fuel powered vehicles. The company has over the years tried to increase the production of
electric cars by increasing factory capacity and sharing technology with other car manufactures.
The company intends to radically transform the motor industry from fuel reliance on electricity.
Tesla’s vision is to create the most compelling car company of the 21st century by driving the
world’s transition to electric vehicles. The vision means that the company focusses on moving
away from the use of fuels such as petrol, gas, and diesel to fuel vehicles. The Tesla car models
will use renewable energy to prevent harmful emissions to the air. On the other hand, the
company intends to help other car manufacturing companies to move towards the development
of electric vehicles. Tesla intends to assist the companies with the expertise and resources that
will aid a smooth transition from fuel to electric vehicles.
The mission statement is to accelerate the world’s transition to sustainable energy. The statement
means that the company intends to exploit the market opportunities for renewable energy.
Therefore, Tesla will accelerate the fast movement to sustainable energy by providing the
necessary resources.
Tesla Company has recently developed the first vehicle using sustainable energy. The vehicle
has a higher performance and efficiency, unlike the fuel powered vehicles. Additionally, the
company has come up with ways of ensuring that other vehicle manufacturers adopt sustainable
energy technology.

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However, the company faces various challenges such as competition from other car
manufacturers who do not believe in the possibility of using electricity to power vehicles. The
other companies pose difficulty to Tesla’s move to ensure that vehicles use sustainable energy.
Additionally, Tesla faces difficulty in manufacturing sustainable vehicles for the mass market.
Currently, Tesla has only produced in low volumes and at high prices, which hurts the
transformation since the mass market requires cheap vehicles.
Tesla Company has a stakeholder group made up of employees, suppliers, lender, and customers.
The employees provide the expertise to develop the vehicles. The suppliers deliver the necessary
raw materials to develop the vehicles while the customers buy the end product. Finally, the
lenders provide financing for the company in terms of shares and loans. The various shareholders
have different characteristics that Tesla considers during the interactions.

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Table of Contents
Executive summary........................................................................................................................................1
Introduction to Tesla motors..........................................................................................................................4
Tesla motors...............................................................................................................................................5
Vision.....................................................................................................................................................5
Mission...................................................................................................................................................5
Recent developments.............................................................................................................................5
Challenges..............................................................................................................................................6
Industry trends...........................................................................................................................................7
Autonomous vehicles.............................................................................................................................7
3D printing of vehicles...........................................................................................................................7
Sustainable vehicles...............................................................................................................................7
Stakeholder view model.................................................................................................................................8
Stakeholder description..............................................................................................................................8
Customers..............................................................................................................................................9
Lenders and investors............................................................................................................................9
Employees..............................................................................................................................................9
Stakeholder analysis.....................................................................................................................................10
Silicon Valley engineers..........................................................................................................................10
Shareholders.............................................................................................................................................10
The high class market group....................................................................................................................10
Panasonic.................................................................................................................................................10
The generic strategic program for the stakeholders.....................................................................................11
Silicon Valley engineers......................................................................................................................11
Panasonic suppliers..............................................................................................................................11
The rich car buyers...............................................................................................................................11
The shareholders..................................................................................................................................12
Recommendations for specific management programs...............................................................................12
Bibliography................................................................................................................................................13