Teslas Quality Challenge Opeartions Report

OPEARTIONS
TESLA’S QUALITY CHALLENGE

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TESLA’S QUALITY CHALLENGE
Abstract
Tesla Inc. Is explored and investigated and its operations actions has been acknowledged.
The case of Model 3 cars is investigated and the other quality challenges which the company
has faced in the past are explored. Tesla is one of the valuable car companies which attract
the attention of all, on whatever Tesla does or decide on. The Autopilot feature has been
criticised by many and the recent recall of 53000 cars with parking brake problem has added
on to the criticism and its quality issues. The promise of Musk on delivering the finest
automobiles on road is under question because of the quality issues experienced in the
company’s product. Consumer Reports in 2015, revealed that the company’s reliability do not
match with the high performance even though the same year marked the Model SP85D the
best performance recorded by the magazine. The best model was marked with the problems
of drive train, charging equipment, dashboard touch screen, assorted squeaks, and leaks. The
recommendations are provided for the company along with the implementation process. The
seven principles of quality are stated along with the Juan Theory of Quality to be implied on
the company.

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TESLA’S QUALITY CHALLENGE
Table of Contents
Introduction................................................................................................................................4
Method.......................................................................................................................................5
Situational Analysis: SWOT of the Problem.........................................................................5
Problem Description...............................................................................................................7
Theories Applicable for Quality.............................................................................................8
Ethical and Diversity Aspect..................................................................................................9
Results and Discussion...............................................................................................................9
Solution to Problem................................................................................................................9
Recommendations for Problem............................................................................................10
Rationale for Recommendation............................................................................................10
Implementation of Recommendation...................................................................................11
Impact on Ethical and diversity aspect.................................................................................11
References................................................................................................................................12

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TESLA’S QUALITY CHALLENGE
Introduction
Tesla Inc. was founded by Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning and
Ian Wright on July 2003, in California. Musk continues to be the Chief Executive Officer of
the company, along with the product architect and one of the most valuable personas in the
company with a productive leader. An American company dealing in electric vehicle and
clean energy specialises in battery energy storage, solar panel, and solar roof tile
manufacturing. Elon Musj holds 21.7% of the company ownership and this makes him the
owner of the company (Economic Times, 2020). The Model 3 electric car is one of the
projects of the company which has been criticized and observed to carry some inefficient
strategies impacting the quality maintenance of the company. The transition of Elon Musks’s
company from a boutique automaker to mass manufacturer carries some significant quality
problems which needs to be identified and checked on the priority basis. The company which
geared up for making up $35000 Model 3 sedan carried a perspective of cranking half a
million cars as compared to 83992 cars the previous year (Stewart, 2017). Tesla is one of the
valuable car companies which attract the attention of all, on whatever Tesla does or decide
on. The Autopilot feature has been criticised by many and the recent recall of 53000 cars with
parking brake problem has added on to the criticism and its quality issues. The promise of
Musk on delivering the finest automobiles on road is under question because of the quality
issues experienced in the company’s product.
Consumer Reports in 2015, revealed that the company’s reliability does not match with the
high performance even though the same year marked the Model SP85D the best performance
recorded by the magazine (Matousek, 2019). The best model was marked with the problems
of drive train, charging equipment, dashboard touch screen, assorted squeaks, and leaks. The
increasing issue of quality in a company like Tesla is a serious concern which needs to be